- Scunthorpe, GB
- £40 /hr
- Available now
I have a proven track record delivering award-winning PPC accounts and Digital Acquisition strategy.
I was recently employed as a paid search/social specialist for one of the UK's leading digital agencies responsible for the day-to-day delivery of accounts with a yearly marketingmore...I was recently employed as a paid search/social specialist for one of the UK's leading digital agencies responsible for the day-to-day delivery of accounts with a yearly marketing spend of over £38 million. With over 5 years experience in PPC in both lead generation and e-commerce my close relationship with Google has delivered award-winning accounts.
My specialist area is in home and general merchandise retailing and leading award winning strategies across all devices. My approach to designing new campaigns and optimising existing campaigns has delivered revenue figures over £250 million per annum.
I also have experience in 10+ other competitive PPC markets including kitchens, bathrooms, automotive, furniture, weddings, mobile phone accessories, mobile phone apps, jewellery, clothing, chauffeur hire and more!
Some of my successes have been:
> Transitioning from legacy to enhanced campaigns seamlessly to deliver incremental sales and revenue.
> Improving CTR and conversion in competitive markets such as home, garden, electricals and sports.
> Driving and testing new features/extensions in conjunction with Google to deliver impressive performance.
> Working closely with PhD statisticians to understand channel synergy particularly between natural search, paid search and shopping.
> Migrating paid search accounts from agency to in-house for clients with a multi-million pound paid search budgets.
> Driving strategy for accounts which have been nominated for awards by RetailWeek, MarketingWeek and DADI (Won 2013 DADI Award for Best Use of Paid Search).
Day-to-day I have led marketing strategy for the third largest paid search retailer in the UK on Google Adwords and Bing (only Amazon and eBay have larger budgets). This has given me exposure to test all features of Google including remarketing, extensions, mobile marketing which is reviewed with PhD level analysis.
I would consider my strength is my analytical skills which are used to place compelling ads in the right place at the right time to the most relevant audience. My passion to analyse and recognise opportunity with exceptional insight is a key element of my success.
Contact me for digital acquistion strategy particularly in the PPC and paid social networks.
Digital Acquisition Consultant | PPC Specialist
***** 5 STARS ***** Amazing freelancer - great communication throughout the project - hoping to see some fantastic results soon - Matt certainly knows what he is talking about, don't hesitate to contact me if you are in any doubt about hiring him...
Great training for my team and good recommendations to be implemented.
Great Job done on time.
Very thorough analysis of our adwords account. Gave many specific ways to improve things. Obviously experienced and capable. Would definitely hire again.
Excellent service with detailed recommendations.
I couldn't be happier with the work Matt has carried out for us. He went above and beyond to ensure the initial goals I set him were met, and was patient and insightful when advising us on best practice. We're now getting the most out of our adwords spend, which I know is a worry for many companies using the platform, and have had a highly impressive month where leads are concerned. Would recommend Matt to anyone wanting to really stretch their budget in adwords, or simply just using it - he's fantastic at what he does!
Excellent and fast delivery of service, 100% Professional
Great work again. Matt provided me with excellent PPC advice that I could implement directly into a client campaign.
Matt delivered PPC training and an account review. It was quickly delivered and really well done!
A PPC Superstar is what I asked for and a PPC Superstar is what I got. Great work, will work with Matt again.
Matt was a pleasure to work with. He executed the task quickly and to the standard I was hoping for. About to start my next product with him now!
Great guy, very informative and knows his stuff, thanks