- San Francisco, CA, US
- $150 /hr
- Available now
I'm a disciplined, driven entrepreneur continuously looking to provide expertise and knowledge to the small business and startup community.
Having started in marketingmore...I'm a disciplined, driven entrepreneur continuously looking to provide expertise and knowledge to the small business and startup community.
Having started in marketing at L'Oreal Canada, I learned early on the importance of being a well rounded Business Manager and constantly challenging everything, literally EVERYTHING. All marketing initiatives were rooted (forcefully i might add) in sound financial decision-making with a keen look at the P&L. I applied this experience to a boutique Advertising Agency (I went to the Dark Side), eventually becoming a Partner and providing strategic marketing, always with an eye to the financial implications. I ended up leading and divesting into a Financial and Operational role within the company, helping incubate new ventures and developing the models needed for small businesses and startups to properly asses their valuation and projections (The Tri-Fecta, Boom).
Merging these two experiences has lead to the creation of Lupo Business. Drawing from the experience and understanding of the pain points for small businesses and startups, I take a creative approach to develop and understand the marketing needs (strategy and communications) while managing overall operational and financial budgets/constraints.
Marketing Management, Lupo Business