- Brighton, GB
- £25 /hr
- Available now
A multi-lingual customer and media oriented marketing, communications, public relations, and events professional with a special interest in digital marketing and social media,more...A multi-lingual customer and media oriented marketing, communications, public relations, and events professional with a special interest in digital marketing and social media, with 13 years’ practical experience and an MA in Marketing, seeking a freelance or contract role with a forward looking organisation.
Brandwatch, Brighton Sep 2015 – to date
The Brandwatch Analytics platform gathers millions of online conversations every day and provides users with the tools to analyse them, empowering the world’s most admired brands and agencies to make insightful, data-driven business decisions.
Social Media Specialist (Contractor)
Job objective: To help clients better understand their online and social media presence across digital news and social media platforms.
Strategic marketing planning: Contribute to tailored actionable reports focusing on a range of business aspects including online campaign tracking, customer service audits, brand awareness and competitor benchmarking across various industries and markets.
Write brand and product search queries to capture mentions on social media sites (Twitter, Facebook, Instagram, Pinterest, blogs and forums).
Validate brand mentions to determine sentiment and assign categories where required.
Provide analysis and feedback on key topics of discussion and conversation peaks.
Writing monthly reports of brand sentiments.
Clients include: Nestle, Pfizer, Panasonic, Accenture, Avios, Wells Fargo, SGS.
Schlumberger, Gatwick Mar 2012 – Sep 2015
Leading supplier of technology, integrated project management and information solutions to customers working in the oil and gas industry worldwide.
Marketing Communications Specialist (Contractor)
Job objective: Accountable for the marketing communications support of assigned businesses of Schlumberger Oilfield Services. A global facing marketing role to support the marketing activities of the individual geographical markets and businesses.
Product and services marketing: Active management and communication support for product launches, developing online marketing propositions and online engagement strategies.
Digital marketing: Twelve month project of moving an outdated library website into a new website and six month project to create a new internal website. Content creation for web pages to be uploaded via Sitecore and content creation for email campaigns to be distributed via Silverpop. Continuous website performance analysis using Google Analytics and website content planning using Google AdWords to improve organic SEO.
Marketing materials: Management of the development, production and presentation of assigned sales collateral, adverts, event and tradeshow materials for a variety of products and services.
Communications: Active participation in the development and implementation of effective, complete, and integrated communications plans to support geographical markets marketing strategies.
Events and tradeshows: In-house support and planning of international industry events and exhibitions, including accurate management of brand identities.
Strategic marketing planning: Marketing integration of acquired company. Analysis of existing marketing collateral, new content creation and positioning of acquired company in line with Schlumberger’s branding.
Businesses supported: Subsea systems, seismic, drilling, well intervention, HR communications.
Mason Zimbler, Bristol, Reading and Brighton Mar 2011- May 2012
International creative marketing agency that delivers award-winning campaigns for world-leading technology brands.
Strategic Planner, Marketing and Communications (Contractor)
Job Objective: To provide strategic direction for global technology clients’ long term and short term marketing communications plans, campaigns and programmes to help them retain current, acquire new and reactivate lapsed customers. Working closely with clients, account and creative teams.
Strategic marketing planning: Guidance, strategic planning and shaping clients’ marketing and communications plans. Benefit-led short and long term campaign planning and proposition build.
Market audits: Conducting detailed social media audits of the European market, interpreting all findings and making strategic recommendations for clients.
Market research: Working with detailed industry reports such a Forrester or Gartner and translating complex information into insightful findings for clients. Conducting primary research when necessary.
Product and services marketing: Creating marketing campaigns to promote Technology and IT products offered by clients with a strong focus on marketing their additional services offering.
Communications: Preparing digital corporate communications plans in line with client’s existing offline corporate communications plans. Writing of case studies, preparing of content for various social media channels on behalf of clients.
Social media and digital marketing: Social Media savvy and versed with various digital tools such as Social Radar, Spredfast, Traackr and Hootsuite. Deployment of Facebook, LinkedIn and Twitter for business to business use. Researching, planning and providing recommendations in the development of a European web community for a client and their members.
Clients include: IBM, VMware, Microsoft, Symantec, Texas Instruments, Vodafone.
Sabbatical in Canada and South East Asia Oct 2009 – Feb 2011
To take out time to explore and broaden my horizons working overseas in order to make myself a more valuable asset to future employers. Riding-out the economic downturn constructively.
Worked and travelled in western Canada for twelve months. Employed in the local tourism industry.
Banff International Hotel, Banff, Alberta. Front Desk Associate and Marketing Consultant: Making visitor experiences memorable by providing international hotel guests with great local area information and advising hotel management on how to attract more EU visitors.
Cedar Corner Art Gallery, Tofino, BC. Customer Service Agent: Selling First Nations art.
Travelled for three months through South East Asia to explore the regional culture and history.
Ciao Surveys, now Toluna, London Nov 2006 – Sep 2009
Premier Internet survey solutions provider.
Senior Manager, EMEA Marketing and Communications
Job Objective: Strategic and tactical Marketing, Communications and PR activities aimed to retain and acquire clients across different segments and regions. Providing an excellent customer and employee experience at all levels.
Strategic business planning: Development of marketing and communications plans budgeting and budget responsibility (£600k), pricing and promotional tactics, ROI, Salesforce.com mapping.
Product/technology management: New product and technology launches to the market place including client communication, campaign management, materials design, and staff training.
Event management: Planning and execution of local and international trade shows, conferences and client events including budgeting, supplier and staff management.
Communications: Planning and execution of external and internal communications including production of content, advertising planning and agency management.
Public Relations: Day to day local and international media management including writing of press releases, articles and media interviews.
Marketing materials: Content management of website and intranet, design and production of print marketing materials and html based customer communications.
Promotion: Marketing & Communications Manager to Senior Manager, Marketing & Communications
Frost and Sullivan London Nov 2004 – Nov 2006
International market growth and training consultancy.
Team Leader, EMEA Corporate Communications
Job Objective: Delivery of a range of brand equity enhancing and sales growth- maximising Corporate Communications, PR and Marketing activities, aimed at augmenting media coverage, strengthening the brand and raising the profile of the company’s research and consulting competencies across target audiences.
Acted as day to day media contact for European journalists representing the company’s analysts. Maintained existing and proactively cultivated new editorial contacts across the media landscape resulting in strong relationships with journalists in these industries.
Planned and executed PR and Marketing campaigns such as coordination of press releases, analyst articles, analyst quotes, analyst broadcasting appearances, analyst web briefings and ad-hoc projects aimed at publicising the company in the public domain.
Followed up on PR and marketing campaigns, measured media exposure and assessed campaign effectiveness including the collation of qualitative and quantitative data pertaining to campaign results for impact analysis.
Content management of website’s pressroom and content submission for newsletters.
Forged marketing alliances with conference organisers, associations, publishing houses, and other relevant promotional message carriers, to boost cross-marketing arrangements.
Initiated and oversaw Movers & Shakers interviews to strengthen relationships with clients.
Organised and attended workshops and banquets in cooperation with the Events Coordinator.
Provided direction to the EMEA Corporate Communications team to ensure the success of the team and achievement of individual and team objectives.
Designed the EMEA corporate communications strategy in cooperation with the company’s management team and in line with the company’s global objectives and messaging.
Promoted from Corporate Communications Executive to Team Leader Corporate Communications.
Businesses supported: Industrial automation and process control, energy and power supply, automotive and transportation, environment and building technologies.
Synovate Healthcare, London Nov 2003 – Oct 2004
International agency specialising in providing data-collection services for pharmaceutical and healthcare market research projects.
Market Research Assistant, Healthcare
Collected qualitative and quantitative data to provide insightful research and recommendations for clients (Novartis, GlaxoSmithKline) on their brands, markets, new products and strategies.
Translated and proofread all documents with great attention to detail.
Successfully juggled several projects at once and ensured all deadlines were met.
Networked from a limited number of contacts in order to establish a larger sample of potential interviewees and to contribute to the expansion of the company’s database.
Worked effectively in the healthcare industry and communicated with International Government Representatives, Senior Executives, Professors and Doctors.
EDUCATION AND QUALIFICATIONS
MA in Marketing, Pass with Commendation 2002-2003
Kingston Business School, Kingston University, Kingston, Surrey
International Marketing, Marketing Strategy, Marketing Finance, Market Research, Survey Analysis, Marketing Communications, Buyer Behaviour, Internet Marketing, Research Methods
Dissertation “Corporate Social Responsibility from the UK Consumer Perspective”.
BA (Hons) in European Studies, Second Class Degree 1999-2002
Royal Holloway University of London, Egham, Surrey
Abitur (A-Levels equivalent), average grade 2.4 (B- equivalent) 1991- 1999
Droste Huelshoff Gymnasium (Secondary School), Germany
ADDITIONAL SKILLS AND ACHIEVEMENTS
Management Skills for the New and Prospective Manager, Leading a Virtual and Remote Team, Business Communications Skills, Effective Business Writing Skills, Adobe CS4 Masterclass
Proficient: Microsoft Office, Salesforce, Google Analytics, Google AdWords, HootSuite, Brandwatch, Social Media Channels such as Facebook, LinkedIn, Twitter, Pinterest, Instagram.
Basic: Photoshop, Illustrator, Dreamweaver and InDesign
Fluent: English, German, Polish
Full clean European driving licence.
Marketing, Communications, Social Media Specialist
Amazing to work with! Highly recommended!
Excellent Job. One of the best freelancers on PPH!
Magdalena did a very good job for us and we will certainly book her again for new jobs
Magdalena did a good and thorough job. Recommended