- Pune, IN
- £7 /hr
- Available now
The past decade has seen me start work as a Marketing and Research Coordinator in the Audio Visual industry. I honed my skills here and supported the organisation in their coremore...The past decade has seen me start work as a Marketing and Research Coordinator in the Audio Visual industry. I honed my skills here and supported the organisation in their core marketing activities as Assistant Manager, Marketing.
I moved on to the Knowledge industry working briefly as a Research Analyst in the field of Consumer Advertising and Retail. I subsequently worked as Product Manager in B2B promotions via Print Media.
The past four years have been exciting and a period of personal as well as professional growth. This was when I started my association with a network of like-minded, highly skilled individuals having diverse and extensive experience in various fields of business management.
I have been working since then as Freelance Marketing Consultant and Business Facilitator. This has been a challenging experience, where I have worked with start-ups and entrepreneurs assisting organisations in diverse fields like Wellness/Fitness, Corporate Investigations, Online B2B Media Promotions, Facility Management, Audio Visual Communication and Education.
I have simultaneously taken up teaching and mentoring youngsters through my association with various educational institutions in Pune. I teach their undergraduate and post-graduate courses in Marketing Management.
Along with my network of skilled professionals, I would be able to assist organisations in the following areas:
• Manage and coordinate all marketing, advertising and promotional activities, viz.
• Conduct market research to determine market requirements for existing and future products
• Evaluation and analysis of customer research, current market conditions and competitor data/information
• Research and launch new & innovative products
• Product branding for new and existing products
• Develop and implement marketing plans and strategies to meet organizational objectives
• Manage the productivity of the marketing plans and strategies
• Monitor, review and report on all marketing activity and results
• Determine and manage the marketing budget
• Deliver marketing activity within agreed budget
• Develop pricing strategy
• Develop marketing collaterals and creatives
• Liaison with media, advertising & PR agencies
• Lead Generation
• Launch, monitor and evaluate sales promotion offers
• Customer Relationship Management
• Participation and Representation in Trade conferences as well as Exhibitions
• Represent client at third party negotiations
• Manage correspondence and coordinate with all third party service providers
Human Resource Development
• Identification of parameters and relevant qualities required for hiring of new staff
• Correspond and coordinate with human resource providers
• Soft skills and on-the-job training for existing staff and new recruits
• Identification, development and maintenance of processes and systems in various functional areas such as HR, Purchase, Inventory Management, Accounts, and General Administration
Area Covered: Pune, Mumbai, Maharashtra, INDIA
Company Name: NA
Work Experience Summary: 10 years of experience in the field of Core Marketing and Marketing Communications for Audio Visual, Wellness and Fitness,as well as Education segments.
• Experience in plan development, new market development, product promotion, brand building, customer retention activities, relationship management, event management, and vendor management.
• Good understanding of media planning with experience in handling promotional activities.
• Conversant in marketing research & analysis and other pre-sales activities like prospecting, presentations, product demonstrations
Summary: I have completed my Masters in Business Administration after completing my Graduation in Commerce. Have also completed graduate course in Hospitality Management, as well as a Diploma in Tourism Studies.
Degree: Masters in Business Administration
Field of Study: Marketing
University / College: Rani Durgawati University, Jabalpur
Marketing Consultant & Business Facilitator