- Ashbourne, GB
- £35 /hr
- Available now
I'm a CIM qualified digital marketing consultant and copywriter based near Derby in the midlands.
I specialise in: copywriting and proofreading for websites and for print,more...I'm a CIM qualified digital marketing consultant and copywriter based near Derby in the midlands.
I specialise in: copywriting and proofreading for websites and for print, setting up and managing social media sites for clients (such as on Facebook and Twitter), email marketing and web analytics.
I have 10 years of marketing communications experience, working in both the public and private sectors, having completed work for universities and colleges, local authorities, leisure and tourism providers, as well as small businesses.
Area Covered: East Midlands, West Midlands, South Yorkshire
Work Experience Summary: November 2010 to current
Head of Marketing, Silktide Ltd (part time)
Leading on the creation of this software company's marketing and brand strategy, including market research.
Implementing the integrated marketing plan, including social media, video, SEO, PPC, email, PR, web development, web analytics and publications.
Measuring and reporting on the results of all marketing activity to the MD.
June 2006 to November 2010
Web and Publications Manager, Marketing Department, University of Derby
Overall management of the University's web presence including devising the web marketing strategy and measuring results, implementing new functionality and web pages, as well as SEO, PPC, social media and email marketing campaigns.
Leading on the writing and production of all University prospectuses and other key marketing publications as well as writing copy for the website and emails.
Analysing visitor behaviour using Google Analytics and usability testing and improving conversion rates.
Policing and developing the use of the University brand and corporate identity.
Managing large projects and a £300k annual budget.
Nov 2004 to June 2006
Public Information Officer, Social Care Department, Stoke-on-Trent City Council
Writing, editing and proofreading copy for information leaflets, the council's website and adverts.
Managing the design, print, distribution and stock of all social care publications.
Developing and updating the council's website using a Content Management System, and training and supporting others within the department to do this.
Education Summary: My education:
2005 to 2006, Chartered Institute of Marketing (CIM), Professional Diploma in Marketing
1998 to 2001, BA (Hons) English, First Class Honours, Southampton University.
October 2010, International Search Summit (an international SEM conference.)
May 2010 to July 2010, University of Derby Leadership and Management Development Programme.
May 2010, Seminar on the digital social network Linked in.
June 2009, Google Analytics training course: how to measure and analyse your web traffic.
October 2007, Search Engine Optimisation (SEO) training course.
Digital marketer and copywriter