Marketing, PR & Brand Communications Consultant
Re-clarifying a bid brief & finding there is much more required than specified!
Over 18 years experience as a marketing and communications professional in private and public sector organisations. I can deliver insight, ideas that resonate and the capabilitymore...Over 18 years experience as a marketing and communications professional in private and public sector organisations. I can deliver insight, ideas that resonate and the capability to tailor my approach to meet your needs:
1. Marketing Services:
Brand strategy & execution, house-style guidelines
Website & CMS: enriching content, design and site layout, e-campaigns (familiar with Dotmailer) and use of CMS.
Social media: LinkedIN, Facebook, Bebo, Twitter, Blogs
Print production: corporate and service brochures, newsletters, DM. Use of cloud marketing solutions eg Yammer.
Advertising for brand, service/product and recruitment campaigns
Event management: seminars, exhibitions, hospitality
PR, sponsorship, media relations, award submissions, Editing
Marketing Planning, CSR plans, Internal Communications
Advising start ups on turning their business strategy into achievable marketing activity
CRM (SAGE system)/ marketing database - list building and maintenance.
Market Research, Direct marketing approaches
3. Crisis communications planning and allied delivery including media handling. Drafting press releases, internal and external messaging for use with journalists.
Producing programme logs, presenting live debate shows
Reporting and interviewing including vox pox
Systems & software: Simian, Audacity and Edirol
Areas covered: South Wales, Bristol & neighbouring areas. Will consider South/London on large assignments
Sector experience: Professional Services (Legal Services), Financial Services (Insurance), Telecoms, Environmental Sustainability, Energy / Carbon Reduction, public sector and radio broadcasting.
Track record: marketing to businesses, public sector bodies, institutions and consumers for a range of SME\'s and large organisations.
Awards: I have created innovative communications including two award winning websites with allied e-marketing and DM campaigns 1. Winner in Royal Mail Awards two years running for Best Integrated Multimedia campaign. 2. Top 5 website in Professional Services, Site Morse 2007. 3. A Law Society good practice website.
Portfolio: upon request I can provide further hard copies of my work, press interviews I have taken and the domains of the websites and blogs that I have worked upon.
Social Media by Ark Group
Press and Lobbying in Government by COI
CRM (SAGE, SalesLogix)
Sub Editing, Saint Martins College
Radio Reporting & Presenting, by Hayes FM Film & Media
Company: Hayes and Hardy
Description: Research (other rival sites) and create original copy for new website launch.
Education Summary: 1. Education:
CIM Postgraduate Diploma
BA (Hons) Degree in Business Studies and Marketing
Fellow of the CIM (FCIM) since 2007
CIM Chartered Marketer since 1998
Social Media in the Enterprise
Web CMS uploading
Management: Belbin & Strength Deployment
Sub Editing and Press & Lobbying in Government
MS Office / Advanced Powerpoint
Media Editing (broadcast radio)
Strategic Marketing Planning
Train The Trainer
Crisis communications and media handling