- London, GB
- £50 /hr
- Available now
Having worked within the PR and marketing sector for over 10 years, I specialise in Luxury and lifestyle brands and products, implementing media campaigns and strategies. Areasmore...Having worked within the PR and marketing sector for over 10 years, I specialise in Luxury and lifestyle brands and products, implementing media campaigns and strategies. Areas of expertise are Food & Drink, Fashion (mens, womens, accessories), Beauty, Travel.
I work with all forms of media including:-
PRINT - examples of work here include 5 pages for Caviar House & Prunier in FT How To Spend It, Vogue, Sunday Times, BA Highlife, Centurion and Departures Magazine for Caviar House & Prunier, Wallpaper Magazine, ES Mag and The Metro for both Caviar House & Prunier and Almada, Harpers Bazaar, Vogue, ES Mag, Daily Mail, Express for Trisori Jewellery, Daily Mail, GQ, Sunseeker and Wallpaper Magazine for Xerjoff, FT How To Spend It, GQ, Esquire, Brummell and Men's Health for Angelo Galasso.
TV - examples of this include securing Celebrity hairdresser Richard Ward as resident stylist for GMTV, Caviar House & Prunier for Saturday Kitchen.
ONLINE - examples of this include Vanity Fair and Vogue for Caviar House & Prunier, Handbag and Verucasalt UK for Trisori.
BLOGGERS - I have worked extensively with numerous bloggers throughout the luxury sector, including fashion, beauty, technology, travel and lifestyle.
SOCIAL - examples of this include events for the Dirty Dancing Premiere, the launch of members clubs Amika, Whiskey Mist, Crystal, Almada and launch parties for DQ Vodka, Marque 2 super-car club, Papillon Restaurant and Hurtwood Park Polo.
I have a proven track record and my network of journalist and media contacts ranges from Regional press to International publications. Many of my press releases and editorial ideas have been featured in publications including The Sunday Times, Sunday Times Style, FT How To Spend It, Luxx, Vogue, Evening Standard, Daily Record, Time, Elle and Tatler.
Examples of previous editorial are available upon request.
I offer both freelance and fixed term contracts (I have my own PR company) and can hit the ground running to help push your brand to the forefront of its sector! Along with PR and Marketing services, I also offer brand building, design, research, SEO and copy writing.
Past & Present clients include: Caviar House & Prunier (fine dining, gourmet food produce), Deco London (British Perfume), Automat (restaurant), Almada (fine dining members club), Melissa Odabash (luxury fashion), Michaeljohn (luxury hair and beauty boutique), Richard Ward Hair & Metro Spa (luxury hair and beauty), Angelo Galasso (luxury men's tailoring), DAKS (luxury mens and womenswear), Tiziana Terenzi (Candles and Fragrance), Hawes & Curtis (tailors), Miss Oops (fashion & beauty), Trisori (gold plated fashion jewellery), XERJOFF (luxury Perfume House), Alex Monroe Midomo Bracelet Campaign (luxury jewellery, ethical campaign)
Area Covered: UK, International
Company Name: Gilded Herring Limited
Industry: Public Relations
Work Experience Summary: 10+ years experience in PR and Marketing, specialising in lifestyle and luxury goods with a particular passion for Food & Drink, Beauty, Fashion, Travel. I have personally appeared in the Daily Mail, Grazia and TIME (online) and often have my press releases published online and in print. My areas of expertise cover Brand, company and personal profiles, product placement, news stories and photoshoots.
Feb 09 - date - PR Director
(Clients include Angelo Galasso, Caviar House & Prunier, Deco London, Michaeljohn Boutique, Melissa Odabash, Pen Heaven, Sharps Barbers, Tiziana Terenzi, Xerjoff Perfume)
Drawing up new business contracts | New business campaigns | Multiple accounts | Researching new opportunities for positioning clients | Extensive liaison with all forms of National and International media | Offering marketing and business support | Social networking | Writing press releases, news bulletins and stories | Copy writing
Sep 06 - Jan 09 Magnum Communications, PR Director
(Clients included Caviar House & Prunier, Marque II Super Car Club, Hurtwood Park Polo, Views On Venice, Melissa Odabash, Hawes & Curtis)
Managing the PR division of 5 | Ongoing client liaison | Sourcing new business opportunities | Composing new client proposals, strategies and contracts | Securing profiles and feature led editorial | Team building | Arranging third-party collaborations | Organising launch days, events, press networking | Setting and ensuring targets are met for each client | Crisis Management | Sourcing and securing celebrities and social figures for endorsement
Jan 05 - Aug 06 M + M Management, Senior Account Manager
(Clients included Richard Ward Hair & Metro Spa, Face & Body Clinic Harley Street, DAKS, Nikki Dupont, Shanghai Tang. Celebrities included Normandie Keith, Tara Palmer Tomkinson, Lady Isabella Hervey)
Managing an assistant | Client Liaison | Writing proposals, strategies, press releases | Competitor analysis | Profile building | Sourcing case studies for use within the media | Ongoing media contact and appointments | Ensuring targets are met | Celebrity endorsement | New business opportunities
Previous experience was at Alex Silver PR and Figleaves.com
Education Summary: 10 years plus experience within PR and Marketing, having trained many assistants.
PR, Marketing, Copy Writing, SEO, Social Media consultant