- Grosse Pointe Woods, MI, US
- £7 /hr
- Available now
I have nearly twelve years experience in business development, marketing & communications, with strong analytical skills & business acumen to positively contribute to bottom-linemore...I have nearly twelve years experience in business development, marketing & communications, with strong analytical skills & business acumen to positively contribute to bottom-line sales goals, drive business growth & build brand equity.
I am a seasoned strategist, with hands-on & tactical skills and a unique cross-functional expertise in strategic planning, project management, positioning/messaging, branding, and new product launches. I have global, international & local experiences in B2B and B2C within: chemicals, automotive, pharmaceuticals, FMCG/CPG, software/internet & non-profit.
My marketing & communications experiences includes product analysis, pricing models, communications, channel distribution, competition & after sales support. Also, my integrated marketing communications encompasses advertising, trade and consumer promotions, public relations, crisis/issues/reputation management, interactive & marketing collateral. I have strong skills in PR that includes writing press releases, Q&A's, media statements & advisories, pitch letters, letters to the editor, byline articles & columns, case studies, & annual reports.
I have an extensive background in qualitative/quantitative market research (design & execution).
I can competently manage multiple priorities and assignments, both independently & in a team setting, while maintaining the highest emphasis on quality, within tight deadlines & on budget.
Skills in Summary:
B2B and B2C experience in:
~ business consulting
~ strategic marketing planning
~ market research & analysis
~ project management
~ marketing communications (advertising, promotion & public relations)
~ public affairs (crisis/issue/reputation management)
~ marketing evaluation/measurement
Area Covered: global
Education Summary: Bachelors of Arts ~ Kent State University, Kent Ohio ~ USA
1991 - 1995
Marketing, Branding & Communications Expert