I am a qualified digital marketing specialist who has been working in the industry for the last 5 years, for a variety of clients. Digital marketing has been my passion for asmore...I am a qualified digital marketing specialist who has been working in the industry for the last 5 years, for a variety of clients. Digital marketing has been my passion for as long as I can remember, both in my own time and at work. I’ve picked up a lot of knowledge over the years – and I thought it was time I put that to use helping businesses to do their digital marketing right.

What makes me think I can offer something different?
I think that a lot of digital marketing is sold under a shroud of mystery and intrigue – making it possible for people to charge a lot of money without having to make it clear what they’re actually doing. I didn’t want to do this.

I think digital marketing, like all marketing, can be done wrong – but, with the right explanation, it should make sense. It’s not rocket science – just a marketing discipline that benefits from experience, from getting things wrong (and right!) and learning what works. There’s a lot of mumbo-jumbo and complicated jargon, and that’s what I’m setting out to avoid. I’m about clarity, simplicity, and doing the best job possible – and making it possible for your business to carry on doing the best job once my consultancy role is over.

My principles:
Honesty – I’ll tell you if something isn’t right for your business
Clarity – I’ll consult in language that doesn’t require a specialist dictionary
Communication – I’ll keep you in the loop throughout the process.

My qualifications:
BSc hons 2:1 in Psychology (Minors in Statistics and Media, Communication & Culture) from Lancaster University.
CIM (Chartered Institute of Marketing) Professional Certificate in Marketing.
Google AdWords qualification – modules in Fundamentals, and Search Marketing.
Google Analytics qualification
Bing Ads qualification

The experience:
5 years marketing experience
4 years digital marketing experience, including:
Developing social media strategy
Managing multiple social media accounts and brands
Responsible for the company email marketing schedule and strategy, as well as extensive client email marketing
Managing multiple PPC campaigns – annual strategy, day-to-day management
Web page conversion – largely landing page focused
Extensive miscellaneous blogging and copywriting experience
Training experience – one-on-one training as well as group training sessions on multiple digital marketing disciplines.