- Holmfirth, GB
- £80 /hr
- Available now
My aim is simple. I want people to buy more of your product, more often and for more money. Put another way, I help businesses increase sales, retention and profits.
How? Bymore...My aim is simple. I want people to buy more of your product, more often and for more money. Put another way, I help businesses increase sales, retention and profits.
How? By combining the best in strategy with award-winning marketing communications.
A Chartered Marketer with 11 years experience in senior marketing management roles culminating in a board-level role within an award-winning communications agency. .
What I offer:
* Strategic business planning & marketing plans
* Market identification & penetration
* Competitor analysis
* Product positioning, identity & branding
* New product development & pricing
* Integrated multi-channel marketing communications
* eMarketing strategy, website development and email marketing
* Copy writing, promotional materials & direct marketing
* Events, launches, conferences and exhibitions
* PR, media relations and crisis management
Area Covered: Yorkshire, North West
Summary: 04/01/2004 - 10/06/2009 Marketing Director, CragRats Ltd., Holmfirth
Board level Director for this award-winning learning & communications agency.
• Strategic business planning
• Integrated multichannel marketing communications: DM, web, point of sale, e-marketing, events, identity, branding, and PR
• Pricing, revenue & market growth
• New product development
• Market identification & penetration
• Product positioning & branding
• Copywriting and media relations
• Full budget responsibility
• Recruited and professionally developed a large multi-faceted team comprising; marketing, PR, design, IT, media and telesales.
01/02/2002 - 01/07/2003 Marketing Manager, Kainos, London
• Creating and delivering the marketing strategy, encompassing the full marketing mix and communications mix; PR, media relations, advertising, website development, copy writing, events and DM.
• Managing a team of four
01/03/2001 - 01/02/2002 Owner, Clarity Marketing, Huddersfield
Full service marketing agency.
Clients included CRM consultancy, (Kainos, later employed full time), financial services, IT and start-ups.
01/06/1999 - 01/02/2001 Global Marketing Executive, Datamonitor, London
• Full marketing communications role including the development of monthly in-house brochures, websites and direct marketing.
• Strong events focus project managing successful lead-generation events in London, Paris, New York and creating sponsorship opportunities in Hong Kong.
• Launched a new online product.
01/07/1998 - 01/07/1998 Marketing Communications Executive, Reuters PLC, London
Selected for prestigious one-year placement at Reuters in London, handling marketing communications with financial services clients for this global information brand.
Company: Straight Talking Publications
Description: Domain set-up & sourcing
Company name research and identity scoping
Website copy writing
Copy writing for 3 leaflets
Advice on layouts of 3 leaflets
Education Summary: Chartered Institute of Marketing CIM Chartered Status
The Chartered Institute of Marketing (CIM) Post Graduate Diploma
BA (Hons) Business Studies & Quality Management (2:1)
Outsourced Marketing Director