- Bristol, GB
- £25 /hr
- Available now
As an experienced journalist, now with nearly 12 years' PR agency experience at regional and national level as a senior consultant . I am expert in creative writing, editing,more...As an experienced journalist, now with nearly 12 years' PR agency experience at regional and national level as a senior consultant . I am expert in creative writing, editing, stakeholder and media relations, project management of publications and event management.
Area Covered: West of England
Work Experience Summary: I began my career as a journalist on evening newspapers. After specialising in sport and undertaking a number of overseas assignments, including Olympics and international rugby union, I progressed to IT/editorial training manager and then Business Editor. At 41, on being awarded a degree in Law after four years’ part-time study, I joined a marketing communications agency as a senior consultant and account director.
Now with nearly 12 years' PR agency experience at regional and national level as a senior consultant, I am happy to operate both strategically and in a hands-on’ role.
I have won awards for communications campaigns across the public and private sector as a consultant in stakeholder and media relations, project and event management, publications and creative writing. I have worked with a number of longstanding clients, who have retained my services for as long as ten years.
I have experience of tackling complex communications strategies at a national level, identifying key audiences and the most effective means of communicating appropriate messages, whether through press and media, web-based communication channels and through integrated campaigns incorporating advertising, event management and stakeholder relations activities. I am able to take complex information and relay it to diverse audiences in readily intelligible language without any danger of misinterpretation or clumsy dumbing down’.
In heading the communications function of the ASTRAEA national aerospace technology programme (Phase 1) I managed a campaign on behalf of government departments (DIUS, BERR, MoD), regional development agencies and devolved administrations in Wales and Scotland as well as prime contractors in the aerospace sector (BAE SYSTEMS, Cobham, EADS, QinetiQ, Rolls-Royce, Thales UK). I also worked closely with academics researching aspects of autonomous technology at the Universities of Cranfield, Lancaster, Leicester, Loughborough, Sheffield and West of England to ensure that the content of their research papers was communicated effectively.
All these responsibilities required me to attend and report to steering board and executive board meetings across the UK and to advise and guide the chairman and board members on all aspects of the communications strategy, both internal and external. I also held briefing meetings with representatives of specialist media, was responsible for overseeing implementation of the strategic comms plan and chaired a Comms Group of senior PR professionals from the private sector partners. I took personal responsibility for drafting text for the pages of an ASTRAEA website and for marketing collateral in the form of leaflets, posters and exhibition materials for a two-day conference. At peak activity on a £100,000 pa budget I managed an agency team of four, balancing the need for strong leadership with a desire to encourage initiative and innovation. The strategy was successful in that, after three years, all partners agreed to embark on ASTRAEA Phase 2.
I am also experienced in managing contractors and freelancers, having edited and project-managed a quarterly business magazine majoring on innovation in selected sectors of the South West economy. Input from academics and other key figures provided a strong and recurrent knowledge economy’ theme in the features which I commissioned, working to an annual budget in excess of £160,000. This figure was a gross cost, reduced by some £40,000 pa by advertising revenue. This major publishing project was successfully managed for seven years alongside other demanding client work such as ASTRAEA (above).
With regard to communicating development, uptake and effective use of ICT, I can point to my experience as a journalist. Having become one of the first to file stories through what was then regarded as cutting edge’ technology • acoustic couplers linked to a very basic word processor • I returned from the Los Angeles Olympic Games with a head start on my colleagues. I was then tasked with introducing new technology’ into newspaper editorial departments throughout the mid-to-late 1980s. I found myself very much in an honest broker’ role between technicians and journalists, not only re-interpreting technical language and jargon to ease the learning process but also selling’ the new ways of working to a sometimes sceptical audience. I filled this role while studying part-time for a degree in Law and before being appointed Business Editor.
More recently I have developed my knowledge of online communications and blogs, also vital tools such as podcasts, Twitter, RSS and webinars which have the potential to magnify the effectiveness of communications on behalf of many clients.
I have continued to pursue my journalistic interests as a freelance rugby reporter and am close to finishing the second volume of an authoritative history of the Bath club.
Education Summary: Bachelor of Laws (Honours), graduated 1996
Freelance journalist, PR consultant