- Vancouver, CA
- $30 /hr
- Available now
Hi, welcome to my freelancer page! My name is Ken, and I specialize in digital marketing - specifically within social and search marketing. I have an abundance of experience inmore...Hi, welcome to my freelancer page! My name is Ken, and I specialize in digital marketing - specifically within social and search marketing. I have an abundance of experience in both agency and in-house side. I have experience handling both small and large budgets ranging from $500 a month all the way to $1,000,000 a month. I currently work at BuildDirect, where we focus on data to provide customers with the proper home building materials that they are looking for, catering to their search and behavioral needs. I am AdWords certified, Hootsuite Certified and DoubleClick Certified. I graduated from a Marketing Management program with a focus on sales.
As a Search Marketing Analyst at BuildDirect I am primarily in charge of tying both organic and paid search results together. Primary focus is providing insight on how each channel effects each other, and BuildDirect's overall web presence. Another primary responsibility is to provide search market insight on present and future subcategories for BuildDirect.
Lastly, I work with the paid search team to create and optimize current bid strategies to improve MOAS and revenue of paid campaigns. This includes optimizing towards geographical locations, moving budget from low performing campaigns to higher performing campaigns and keyword analysis.
My previous position at BuildDirect was a Search Marketing Coordinator, whose major responsibilities within the role revolve around driving efficiency to our paid search campaigns, while growing. These responsibilities include:
Bid strategy management: Creating proper CPA targets to reach end of funnel revenue and income goals.
Campaign creation for new categories. Included in this is: keyword research, market research, ad group and ad creation.
In-depth reporting. Use Excel to find insights in paid search data using MOAS and Revenue as primary KPIs.
I look forward to working with you at PeoplePerHour! I am certain that I will be a great candidate, as I am a key player in a world class PPC team already.
Feel free to reach out to me, cheers
Custom-centric and data-driven digital marketing analyst & coordinator