Fashion Branding / E-Commerce / Art Direction
I am a Luxury Fashion and Brand & Creative Consultant with more than 5 years of experience working within the UK and international media. I have developed a fundamental understandingmore...I am a Luxury Fashion and Brand & Creative Consultant with more than 5 years of experience working within the UK and international media. I have developed a fundamental understanding of the luxury fashion and retail industry, working with Luxury Brands and Designers for a strong, coherent message from inception to wardrobe.
I specialise in Creative Direction, Styling and Brand Consultancy for luxury fashion brands and retailers to establish brand identity and strategy. My work includes clients' websites, e-commerce destinations, campaigns, lookbooks and the development of every key element that shapes and communicates a strong brand image.
- Strong concept creation, planning and producing of campaigns, editorials, lookbooks, packaging and collateral material
- Creative direction and styling high-fashion editorials, e-commerce and creative still-life shoots
- Website design, e-commerce for luxury fashion brands and retailers
- Writing and copy editing skills specialising in luxury fashion, art and design
- Creative direction for windows, in-store and e-commerce visual merchandising
- Creating and establishing the Brand Identity and Strategy
- Developing Brand Awareness and social media presence
- Assisting the Buyer team on trend forecasting, brand consistency and new designers
- Brief creation, team management and effective delegation of responsibilities while working on tight deadlines
- Budget control and cost-effective creative solutions
- Experience in putting together a creative team and contacts across the fashion industry to an extensive network of editors, photographers, model agencies, illustrators, set designers, website and graphic designers