Entrepreneurial Marketing Manager with skills in marketing strategy, communications plans, creative design, business analysis, budget management and market research. Workingmore...Entrepreneurial Marketing Manager with skills in marketing strategy, communications plans, creative design, business analysis, budget management and market research.

Working freelance along side employment at Procter & Gamble, the world's leading marketing company.

Area Covered: Branding, Strategy, Planning, Executions, Research and Analysis.
Company Name: Procter & Gamble
Industry: Marketing and Advertising
Employees: 250+


Work Experience
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Job Title: Shopper Marketing Manager
Company: Procter & Gamble
Description: The role involves partnering strategically with Sainsbury's & Waitrose to design and execute cross-category multi-brand Shopper Marketing campaigns, from conceptual development through to implementation. Alongside this, the role entails working across the entire P&G portfolio supporting NPD launches and retailer specific initiatives.

Responsibilities include:
- Leading P&G multi-brand events within Sainsbury's & Waitrose from concept to execution. Previous events include Unicef, Olympics Games, Paralympic Games and Comic Relief initiatives
- Design and execution of POS, Retail Media, ATL Communications (Print/Radio/TV Tagging), Merchandising plans and Online marketing support
- Agency management for media, in-store, digital, PR and experiential activities
- Leading Olympic and Paralympic Win Tickets initiatives through collaboration with retailers, agencies, internal sales teams and the IOC/LOCOG
- Executing and supporting New Product Development launches across P&G's categories
- Consulting internal teams on best practice in Sainsbury's and Waitrose retailers
- Development and execution of online marketing strategies via retailer dot com
- Post campaign analysis of events
From:01/Jan/2011

Job Title: Co-Founder
Company: STEALS Promotions
Description: Developed and managed a small promotions company primarily focusing on retailer and venue discounting via a discount card offering and web based support platform. Became the leading discount card provider in the student marketplace in 6 major UK cities. Amongst other achievements, I devised and implemented a marketing campaign that generated over £40,000 of revenue and a significant amount of profit in 6 weeks. Additionally, my pre-launch marketing efforts led to 3,700 unique visitors on day one of our website launch. Company named 'Web Start Up of the Year' runner up at Nott Tuesday Innovation Awards.
From:01/Dec/2009 To:01/Dec/2010

Job Title: Student Brand Manager
Company: Procter & Gamble
Description: For the academic year 2009/10 I undertook the role of P&G’s student representative on campus. I was tasked with marketing and advertising recruitment opportunities at P&G throughout the University. I took advantage of social media, email, print and direct marketing techniques to achieve this. The result of my efforts was a record number of attendants in the first semester event.
From:01/Sep/2009 To:01/Jun/2010

Job Title: Marketing Intern
Company: The Digital Carbon Group
Description: Worked on varied projects in the marketing function:

Market Assessments & Market Sizing – Researched key market segments as identified by the office of the CEO for inclusion within the 2010 business plan.
Brand Management – Contributed to the launch of the new corporate website, specifically tasked with ensuring brand consistency across all messaging and references.
Market Research – Conducted research into the university market compiling a detailed report of the opportunities available and viable ways of market entry.
Customer Service – Researched and identified potential options for a Software as a Service (SaaS) based customer support service that provided scalability across the business regions.
Legislative Research – Member of a project team tasked with researching and interpreting the new environmental legislation in the UK (Carbon Reduction Commitment).
Standards – Undertook research into the creation of a new industry standard for carbon reporting.
From:01/Jul/2009 To:01/Sep/2009



Education
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Degree: BA Hons 2:1
Field of Study: Management Studies
University / College: The University of Nottingham Business School
From:01/Jan/2007 To:01/Jan/2010

Degree: 360 UCAS Points
Field of Study: Business Studies (A) English Language (A) Media Studies (A)
University / College: The Sixth Form College Solihull
From:01/Jan/2005 To:01/Jan/2007