- Sydney, AU
- $52 /hr
- Available now
I am a highly analytical, knowledgeable and ‘big picture’ thinking Digital Marketer with nearly nine years’ experience. I started learning my Digital trade in Paid Search rolesmore...I am a highly analytical, knowledgeable and ‘big picture’ thinking Digital Marketer with nearly nine years’ experience. I started learning my Digital trade in Paid Search roles in London for some leading agencies. My experience here included working on 3 of the top 7 biggest Paid Search accounts in the UK. I quickly came to understand that the skills I was learning here would essentially be the skills required for the future of all media planning and buying; and that was immensely exciting to me.
Whilst paid search was the core function of roles in my 5 years in London agencies, I understood the importance of not viewing the channel in isolation and having a deep appreciation and understanding of other influences on campaign activities. That includes all digital and offline touchpoints as well as internal and external influencers on campaign performance.
Since arriving in Sydney I have widened my digital skillset further with a focus on marketing technologies with an emphasis on Analytics, Tag Management, Conversion Rate Optimisation and Programmatic.
In essence; I am a smart, logical and pragmatic digital performance specialist with a marketer’s brain.
Outside of work, my focus is on family, friends, travel, food and sport.
Two industry articles I wrote that appeared in Marketing Magazine:
'10 things all marketers can learn from a search geek'
'Google’s latest secure search update, in perspective'
Adbeat Google AdWords Nielsen Online
AdGooroo Google AdWords Optimizely
AdRoll Google Analytics Outbrain
Alexa Google Consumer Barometer Pingdom
AppNexus Google Search Console (Webmasters) Quantcast
Atlas Google Tag Assistant Screaming Frog
Bing Ads Google Tag Manager SEM Rush
Bing Advertising Google Trends Taboola
BrowserStack Instagram Ads Twitter Ads
BuiltWith Kenshoo Usertesting.com
CrazyEgg KISSMetrics WhatRunsWhere
Criteo Remarketing Linkedin Ads Wingify
DoubleClick MailChimp Xenu
Experian Hitwise Marin
Facebook Ads Microsoft Office Suite
Head of Performance & Innovation