- Stanley, GB
- £50 /hr
- Available now
Projects for a number of automotive clients
The Marketing Planning Practice (www.themarketingplanningpractice.co.uk) is a multi discipline marketing planning consultancy, set up by John Wallinger in April 2009. The companymore...The Marketing Planning Practice (www.themarketingplanningpractice.co.uk) is a multi discipline marketing planning consultancy, set up by John Wallinger in April 2009. The company was set up to offer clients and agencies marketing planning consultancy and services across data, digital and brand.
MPP's founder John Wallinger is a CRM and insight specialist working with clients to identify insight within their business data. This also involves customer journey mapping, data collection (on and offline) and strategic marketing and CRM planning.
The MPP works with Associates, who are run their own businesses specialising in a range of marketing disciplines, which include: data planning, research, analysis, econometrics, digital, mobile marketing, brand management, account planning and media planning.
We have our own network of suppliers and freelancers, so we can call on digital production, account management, creative services and print production etc.
I can assemble a team to work on any brief, ensuring that you have all the relevant resource to work on your account. We have all had senior positions in London agencies, so you get the experience and skill without paying London agency rates. We are a lean company, and work faster and smarter.
The strength of the company lies in having a group of Associates, who are specialists in their own marketing disciplines, we can call on individuals to create virtual teams for any marketing specialism.
We have worked in our respective disciplines at some of the best agencies in London including Craik Jones, Agency.com, Proximity, Wunderman, BBH, Conran Design Group, OgilvyOne, and Mediacom.
Area Covered: London, Berkshire, Buckinghamshire, Home Counties, Midlands
Company Name: The Marketing Planning Practice Ltd
Industry: Marketing and Advertising
Work Experience Summary: I have worked at leading London agencies for 30 years before setting up my own company. Client experience includes Honda, Land Rover, COI, Diageo, Unilever, Royal Mail, Save The Children amongst others.
Data/CRM/Insight planner/Direct marketing/Database marketing