- Windsor, GB
- £45 /hr
- Available now
I am founder and owner of Reputation Matters Ltd. and act as an independent advisor to small, medium, large enterprise to manage reputation, media-, investor-, employee relationsmore...I am founder and owner of Reputation Matters Ltd. and act as an independent advisor to small, medium, large enterprise to manage reputation, media-, investor-, employee relations with depth in crisis and issues management.
I served over 17 years as Director of Corporate Communications on the European Management Boards of FTSE 100 and Fortune 500 companies. These include Lucas Industries plc, the Eastman Kodak Company and Kimberly-Clark Corporation, operating in environments characterized by hostile bid, corporate identity and change management, merger/acquisition and divestment, start-up and disruptive technology, issues and crisis defence within volatile consumer, regulatory and competitor markets.
My career has been exclusively international in scope: I have recruited and led diverse in-house teams and agencies across complex PR, media relations, public/government affairs and crisis/issues management activity. I have guided organisations through periods of massive corporate restructure and general change and have been actively involved in investor relations programmes at both an implementation and advisory level.
My work is characterised by advising CEOs, Presidents and leadership teams in the practice, art and impact of external and employee communications. I have undertaken business risk and trends analyses to help inform corporate strategy from identifying future product and consumer trends, through to assessing the likely depth and impact of hostile NGO and regulatory measures. Here, for example, I led industry association taskforces to counter the threat of planned producer responsibility by national and EU governments and equipped organisations and individuals against Greenpeace campaigns, effectively managing national newspaper dialogue and instituting rigorous monitoring, executive training, site defence and communication protocols.
In proactive media relations (broadcast through to print), I coached the competence of executives through all organization layers, instituting a Media Ambassadors programme to raise standards in media interaction and to ensure message consistency and clear handling protocols across multiple geographies.
I have devised and undertaken intensive product launch initiatives and built PR events around new facility openings, new strategic partnerships and joint ventures.
I am accustomed to building Executive profile across the media and am a seasoned media spokesperson, well-versed in online as well as offline strategies for engagement.
As Chair of Kimberly-Clark\'s HQ Crisis Management Executive, I successfully steered the company through an average of 50 serious corporate and industry crises per year - to 100% proven mitigation
I studied modern languages as my first degree, moving subsequently to undertake M.A studies in European Management at the Cranfield School of Management and on to attain a postgraduate diploma in Marketing from the Chartered Institute of Marketing,
Area Covered: London, Surrey, Berkshire, Oxfordshire, Hertfordshire,
Work Experience Summary: Former Fortune 500 and FTSE 100 Corporate Communications Director.
German and French translator.
Microsoft Office 2007
Education Summary: Diploma, Marketing (CIM)
BA (Joint Honours) French & German
Member, Chartered Institute of Public Relations
Member, Guild of PR Practitioners
Corporate Communications Director