- Calne, GB
- £7 /hr
- Available now
I am an experienced Market and Social Researcher having worked in the industry for over 10 years. Associate Member of the Market Research Society I hold the Advanced Certificatemore...I am an experienced Market and Social Researcher having worked in the industry for over 10 years. Associate Member of the Market Research Society I hold the Advanced Certificate in Market and Social Research Practice. Extensive experience in bidding, designing, managing and analysing a wide range of disiplines including Shopper Insights, Benchmarking, Pre and Post Advertising, Customer Satisfaction and Tracking. Concept Testing, Product Testing, Fulfilment, Brand Positioning and Imagery. Product/Service Awareness and Usage. Attitudinal, Behavioural and Segmentation studies in consumer, business to business and social research. Proficient in all methodologies: Face to Face (In Store/ At Fixture/Exit/ Street and In Home), CATI, On-line, Focus Groups, Accompanied Shopping Trips, Recruitment, Mystery Shopping, Mixed-Methodologies and Mixed Media Methodologies. Industry sectors include (among others): FMCG, Electronic Industry, Financial Services, Transport, IT, Information Services, Automotive, Health Care/ Pharmaceutical, Local and Central Government, NGO’s and Charity. I am able to use multiple data sources (ad-hoc and continuous) to provide insightful interpretation of data and turning this into clear business recommendations for clients, using various analysis techniques such as conjoint and correlation analysis. Exceptional skills in all aspects of Project Management: Client meetings/briefings - discussion of approach, budget restrictions and attainment. Decision making in terms of sampling frame/sourcing, questionnaire design/writing, management (fieldwork/quota/sample), analysis spec writing, data checking, analysis and insight derivation.
Area Covered: Wiltshire, Oxfordshire, Berkshire, Somerset and Avon, Gloucestershire