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From a young age I have known that my main skills in life have been centred around communication. I'm particularly interested in Public Relations, Advertising and many areasmore...From a young age I have known that my main skills in life have been centred around communication. I'm particularly interested in Public Relations, Advertising and many areas of the Media in general, because all of these arenas require personal people trying to communicate their ideas.
In 2004, I began my ascent into a media career at just 14 years old. In 2004-2005, I began writing reports for Big Toe, which used to be the children's digital radio station but I think is now off-air. A number of times, I was contacted to record the reports to be aired, until eventually I was invited to attend an event at the BBC building in White City where CBBC presenters like Lizo from Newsround and celebrities such as Jamelia were interviewed by older children like me. My appetite for audio and visual media had been whetted.
Over the subsequent years, I began trying to secure as much work experience in media - particularly youth media - as I could (details of which are given below). I was also elected Head Girl for Public Relations at my school as well as Editor in Chief of the first and second ever annual school magazine. Alongside editing the content, I was expected to raise £3000 worth of funds from local businesses and parents etc to print 1200 copies for each of the magazines. Innovation, organisation, leadership and the confidence to communicate with all types of people were integral to these positions of responsibility and I learnt an incredible amount.
In the summer 2010, I became a regular presenter on Blink FM (a radio station which runs during the summer in my county). I began to run my own feature which centred around finding local young unsigned musicians, interviewing them briefly on the phone and then playing their music. Listeners would then text or tweet if they liked the music, so that it would get keep in the archive and played by other presenters. Blue Peter seems to be all about audience interaction, listening to what the children want and achieving that for them, as well as showing them what other kids their age are doing to inspire them and that's what I tried to do at the radio station. I tried to use one of my biggest assets - being young - to my advantage.
Another project I was involved in which demonstrates this was Young Enterprise. In 2009, five friends and I set up a childrens' party organisation team. Initially, we ran our own events (Santa's Grotto, a Fairy Training Day party) and as Head of PR, I ensured we featured in five local newspapers on multiple occasions and even landed an interview on the leading local radio station. Our huge popularity led to countless enquiries about private birthday parties, three of which we did do until school began again in September. Off the back of this success, I was recommended by the South East judge to the Young Enterprise HQ to qualify for the Young Innovator Alumni team. I was invited to attend a training weekend in Birmingham and was made an Ambassador for Young Enterprise.
At Durham University, I have continued my keen interest in all forms of media as much as I can - thought I've only been here for one term! I'm currently a presenter, News Editor and Head of Sponsorship and Advertising for Purple Radio; this position has given me an unprecedented confidence in using studio technology on my own. I was also elected by my college JCR to be the university newspaper's local news correspondant only a few weeks after arriving.
Area Covered: London, North East
Work Experience Summary: June - August 2007: MTV (Unpaid)
Partly paid work placement at MTV, specialising particularly in the research and production parts of MTV programming. I was required to split my time between logging unedited video for 'My Super Sweet 16 UK' and helping edit the final shots to form each programme, and researching/brainstorming new ideas for programmes that would interest 16-24s in the Green Room.
Paid work experience in Brighton with MTV Sticky. I was required to speak on a panel about youth music trends in front of an audience of music industry individuals.
July 2009: PR Internship at Red Consultancy
Unpaid work experience in Public Relations at Red Consultancy (London). I was expected to make and answer phone calls on behalf of companies we were representing, use computer software to make presentations, use Gorkana to create media lists and speak with agents to organise celebrity involvement in marketing campaigns. Most of the companies I was assigned to were directed towards the youth market: Nintendo Wii, Pokemon and Becta to name a few.
2009-2010: Editor-in-Chief of Dr. Challoner’s High School Magazine
I fully edited my secondary school’s annual magazine for two years in a row - without any help from members of staff – which required an extraordinary amount of creativity, determination and organisation.
2010 [Ongoing]: Alumni Ambassador for Young Enterprise
In 2009, I set up a childrens' party organisation business as part of the Young Enterprise scheme. As Head of PR, I ensured we featured in five local newspapers on multiple occasions and even landed an interview on the leading local radio station. Our huge popularity led to countless enquiries about private birthday parties and off the back of this success, I was recommended by the South East judge to the Young Enterprise HQ to qualify for the Young Innovator Alumni team. I was invited to attend a training weekend in Birmingham and was made an Ambassador for Young Enterprise.
2011 [Ongoing]: Head of Sponsorship & Advertising – Purple Radio
I am a member of the executive at Durham University’s radio station, currently standing as Head of Sponsorship and Advertising, which translates to being a very similar role to Head of Public Relations in previous jobs I’ve held. Communication, enthusiasm and persistence are all integral qualities for primarily securing support from local and major businesses, as well as ensuring the popularity of Purple Radio amongst its listeners.
2011 [Ongoing]: Profile Editor – Palatinate Newspaper
As a keen journalist, I have recently secured this position at Durham University’s student newspaper. It is my role to source and conduct interviews with esteemed figures/celebrities which I then write up into articles.
Education Summary: GCSEs:
English Literature: A*
English Language: A*
Religious Studies: A*
Classical Civilisation: A*
Philosophy and Ethics: A
Politics: A (AS)
1st year in degree studying Philosophy, English and French at Durham University, UK. Achieved First Class Honours this year.
Head of Sponsorship and Advertising