- London, GB
- £50 /hr
- Available now
I am a highly experienced and award winning consumer pr and marketing professional at board level with experience in all areas of campaign development and implementation.
Imore...I am a highly experienced and award winning consumer pr and marketing professional at board level with experience in all areas of campaign development and implementation.
I have a successful track record working on large campaigns with blue chip companies as well as small targeted niche projects for independents. I have a strong background in lifestyle, entertainment, consumer technology, and events.
Area Covered: London, EMEA, Global
Work Experience Summary: Freelance Consultant
(October 2008 - Present)
Working as a freelance public relations and marketing consultant, providing strategic planning and implementation.
Vice President, Consumer PR EMEA
Enfatico, (March 2008 - October 2008)
Headhunted to help successfully launch the first fully integrated global marketing agency. International Consumer lead following WPP exclusively securing Dell\'s global PR, marketing and advertising activity.
- Overall EMEA Consumer PR lead
- EMEA Commercial PR consultant
- Core member of the client global marketing counsel
- EMEA Consumer PR lead of the agency integrated strategic marketing counsel
- Successfully designed client\'s ground breaking consumer PR strategy for EMEA/Global regions
- Coordinating and managing over 20 sister agencies across EMEA
- Managing client/agency budgets
- Building domestic and international teams
- Managing domestic and international teams
- Staff training
Dell EMEA outline; Coordinated and led this pan-European client incorporating creative campaign concepts and general brand strategy for all of Dell computers over the forthcoming 12 months. Led coordination of Dell EMEA territories on all pan-European activity.
UK Project Manager, MobileAct Unsigned
Sony Ericsson, (July 2007 - January 2008)
Working on behalf of the format owner to manage the UK version of the television series, coordinating all involved parties - broadcaster, production company, and sponsors and overseeing all marketing activity on the Channel 4 reality television programme talent search.
Partner, Head of International Business Development
Brando, Band & Brown Communications (December 2005 - July 2007)
Account winner and agency lead on the Sony Ericsson Orange GCU and Sony Ericsson EMEA accounts incorporating all four of the company\'s handset categories; Music, Imaging, Design and Webcoms across over 100 countries
Client Responsibilities: Designing and implementing client brand, marketing, and pr strategy, full media relations coordination across all territories, international event management, marketing and pr.
Business Responsibilities: Sourcing and securing new business, managing client/agency budgets, identifying incremental client business/revenue opportunities, managing domestic and international teams, staff training.
Sony Ericsson EMEA outline; Coordinated and led this pan-European pitch win incorporating creative campaign concepts and general brand strategy for all of Sony Ericsson\'s hero handsets over the forthcoming 12 months. Following win, led coordination of Sony Ericsson EMEA territories on all pan-European campaigns.
Key campaigns won and led include; Christina Aguilera European Tour, MTV Awards, Gig in the Sky, Pink! Private Gigs, EMEA Launch of Sony Ericsson W710, W 850, W950, and W880
Motion PR & Management Ltd (December 2000 - December 2005)
Founded and managed this consumer lifestyle public relations agency. The company secured a strong client base within the youth lifestyle, sports, and entertainment sectors.
Responsibilities: Developing the agency in all areas including sourcing and securing new business, designing and implementing client brand strategy. Business responsibilities included managing client and agency budgets, and identifying incremental client business revenue opportunities.
Swatch outline; Won and led this retained business incorporating consumer product strategy and sponsorship exploitation of Swatch Events and the Swatch Pro Team, a collection of the world\'s best extreme sports athletes including skateboarder, Tony Hawk, surfer, Kelly Slater, snowboarder, Terje Haakonsen and BMX rider, Dave Mirra.
Clients won included; Pepsi, Swatch, Extreme Sports Channel, Mean Fiddler, Future Publishing, Haymarket, Total Film Magazine, Sports Revolution, Godskitchen, The Bike Show.
Education Summary: BSc (Hons) Media Technology (2.1)
PR & Marketing Consultant