- Rijswijk, NL
- €35 /hr
- Available now
I am an English-speaking professional writer now living in a non-English environment. My particular strengths are Ethical Medicines, Self-Med, Computers.
I have been writingmore...I am an English-speaking professional writer now living in a non-English environment. My particular strengths are Ethical Medicines, Self-Med, Computers.
I have been writing for over 25 years: advertisements, videos, newsletters, advertorial, radio, training material, motivational programs, helpfiles. More recently (in the past ten years), I have written articles for magazines and web content. I am able to plan communication strategies, not just write the material.
My portfolio section has a couple of samples from my offline career.
Industry: Marketing and Advertising
Summary: I am an English speaking professional writer, now living in a non-English environment, hence my interest in finding work through the Internet. I am a published author and magazine writer, and have over 20 years of experience as a copywriter and creative director in a diverse advertising environment.
During my advertising career, many awards came my way - more than I can remember now.
If I were going to pick out the one I am most proud of, it would be the New York Festival award for a radio script called “You gotta be nukkers”. Why? I wrote this as a freelance project for SBBW Advertising in South Africa. Freelancers don’t usually win awards.
The advertising campaign I worked on that won the most awards was Fibre Trim, a weight loss supplement, which won a Loerie Grand Prix (South African) and a Clio Gold (New York), among others.
Job Title: Executive Director
Company: Peppercorn Advertising (Pty) Ltd
Description: Peppercorn Advertising was a small accredited advertising agency that provided copy for newsletters, brochures, advertisements and web sites to own clients and advertising agencies. Clients included Mike Bergen & Associates (CASE tools and computer conferences), Roche Pharmaceuticals (self-med division, mainly vitamins) Pharma Natura (natural medicines and vitamins), Reader's Digest (special advertising features), Investec Bank (conference material), Professional Events (computer conference programs), Messenger and Delivery Services (Courier services) and Emmanuels Personnel (Recruitment).
Peppercorn Advertising also contracted to larger agencies from time to time, taking on smaller projects on a freelance-style basis.
Job Title: Creative Director
Company: Ogilvy & Mather (South Africa)
Description: Ogilvy & Mather is an international advertising agency. I started as copywriter and moved up through the ranks.
Clients that I worked on included Fibre Trim, SmithKline Beecham (ethical medicines) as well as a range of financial and consumer products. Accounts needing research tended to gravitate my way.
Job Title: Copywriter
Company: Grey Sandton
Description: GreySandton was a subsidiary of Grey Advertising.
While I worked on a variety of accounts, I became the resident specialist in computer staff recruitment ads.
Job Title: Freelance writer
Description: Since leaving South Africa, I have been writing freelance, including work for Reader's Digest, and articles for magazines as well as Internet publication.
I also do volunteer work at Helium.com managing the Computers & Technology channel, editing new articles to improve quality, and was involved approving news stories until they closed that division.
Degree: B.Journalism, B.A. (Hons)
Field of Study: Journalism, Linguistics
University / College: Rhodes University, South Africa