- Stoke Newington, GB
- £7 /hr
- Available now
A customer culture workshop
I started creating stories at five and I’m still working that love!
As a creative brand strategist I lead these days with a focus on customer experience, design, story tellingmore...I started creating stories at five and I’m still working that love!
As a creative brand strategist I lead these days with a focus on customer experience, design, story telling and collaboration. Passionate about innovation and changing the way businesses think and work, I am constantly looking for, and investigating new ways to create a more engaging experience or product - to build stories that are meaningful and will resonate. I look for cultural and behavioral insights to inform strategies that lead to better products and services.
My background in journalism, and integrated marketing services has allowed me to bring a unique perspective to both design and storytelling. The experience I formed from these roles combined with my creative approach have led to insights on how product designers can use narrative techniques to enhance a customer’s emotional engagement with a product or brand. I have significant experience in digital and app storytelling and all social media.
In addition to my creative roles, I am increasingly engaged in creative workshops using visual and gamestorming techniques. In these workshops I bring great new technology to the table. I use it and understand it and love it, but these workshops are all about low technology. I work with white boards, index cards, Post-it Notes, sharpies and glue! I like to move things around, make stuff, unpick it, re build it....working with people, paper and passion! The aim is to simplify, focus and start to create great stories, strategies and products with clients.
I have also been a cook, a Caribbean sailor and worked for Gap in San Francisco when it still only sold jeans! I’ve loved Apple from the very beginning and I still do! I grew up between the UK and California.
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