- Bromsgrove, GB
- £75 /hr
- Available now
As an experienced international marketing manager with French and Italian, my significant multi-channel direct-to-consumer marketing abilities will help your companymore...Profile
As an experienced international marketing manager with French and Italian, my significant multi-channel direct-to-consumer marketing abilities will help your company achieve its ambitious growth targets. Active and lapsed customers will be more profitable and meticulous management of your database will build more commercial client relationships and increase customer lifetime value.
Strategic, Tactical and Operational B2C / B2B expertise, particularly in Online and Catalogue marketing.
Strong project, team, budget and financial management skills.
Proven analytical and monitoring skills to attain measurable improvement.
ACORN STAIRLIFTS (Healthcare – Mobility turnover c. £140m) Steeton, West Yorks, UK
09/2014 – 04/2016 HEAD OF EUROPEAN MARKETING
Controlled marketing in subsidiaries of Germany, Italy, Belgium, France and South Africa. Lead generation advertising, CRM system champion and gatekeeper, Creative project management (Europe wide Photo & TV shoot) and advert development and improvement via “Test and Learn”. Set up Promotion and Offer plan for each country linked local market key dates and events including trade shows and exhibitions.
CARE IN BATHING (Healthcare – Mobility UK turnover c. £25m) Redditch, UK
02/2010 – 09/2014 SENIOR MARKETING MANAGER
Managed UK B2C media budget of £4.5 million across the 2 leading easy-access Bathing brands (Premier Care in Bathing and Bathing Solutions). Accountable for a diverse and effective MarComms programme, including Advertising, PR and promotion activity - ensuring it was optimised to deliver high quality appointments for sales teams. Project managed Trade stand at NAIDEX and other smaller exhibitions and providing collateral to support the event.
DMC (Healthcare and Wellness turnover c. £40m) Milan, Italy
09/08 • present CONSULTANCY
Brief • to maximise current revenue streams and diversify product portfolio:
• Business plans at both Unit and Product level
• Created a Communication plan with focus on retention strategies
ï‚§ 50% increase in Outbound reorder rates
ï‚§ Test SMS reorder campaign generated over 45% EBITDA
• Campaign management and analysis.
ï‚§ Lifetime Value calculation and new customer acquisition budgeting.
• Promotion and Ecomm strategies
ï‚§ +300% response from promotion Emails.
• International distribution agreements
• New product development • sourcing, regulatory compliance and negotiation.
ï‚§ New product dry-test achieved 50% positive results.
• Resource planning including role definition and recruitment.
HEALTHSPAN (Healthcare and Wellness turnover c. £65m) Guernsey
06/08 • 09/08 CONSULTANCY
Brief • Board sponsored European expansion assessment encompassing:
• Market and competitor research and strategic analysis.
• Business plan with recommendations including 3 year P&L projections.
• Identification of suppliers (call centre; regulatory; brand, recruitment, PR and media agencies)
ï‚§ Delivered turnkey project to start operations.
GOLDSHIELD PLC (Pharmaceutical and Healthcare turnover c. £85m) Croydon, UK
Rapidly promoted to positions within Healthcare D2C requiring swift focused strategic and tactical management.
05/07 • 03/08 HEAD of CUSTOMER RETENTION EUROPE + HEAD of MARKETING SERVICES
Over 2.5 million catalogues mailed per year accounting for 55% of Unit sales (£11m).
Key member of Senior Marketing Team reporting directly to an Executive Board Director, with full P&L accountability for £6m of European sales of vitamins, minerals and food supplements using a wide range of direct marketing methods. Managed teams and suppliers based in the UK, France and India.
12/04 • 04/07 UNIT HEAD GOLDSHIELD FRANCE
£1.5m turnover, 500 000 personalised mailings per year.
07/04 • 11/04 CONTROLLER GOLDSHIELD FRANCE + B&S HOUSE of HEALTH
GERFLOR (Flooring manufacturer turnover c. £230m) Lyons, France
11/00 • 02/03 COMMUNICATIONS MANAGER
Reporting directly to a board member, I managed the Corporate Communications team and marketing budget.
I was accountable for a wide range of marketing activities:
James Clarke J.