- Leeds, GB
- £40 /hr
- Available now
A result focused Marketing Executive and campaign professional, whose progressive career has been based upon a platform of knowledge and success within leading UK online &more...A result focused Marketing Executive and campaign professional, whose progressive career has been based upon a platform of knowledge and success within leading UK online & retail gaming, IT distribution and insurance organisations. An MSc qualified expert in up to date marketing platforms, proven in creating & implementing integrated campaigns across B2B & B2C.
Employs a strong understanding of planning, CRM, DM, on-line, email media, PR & event marketing to ensure key activity is heard above the noise. Has worked with major organisations including Meccabingo.com, Arrow ECS, Swinton and Giles Insurance Brokers, co-ordinating key product launches (X Factor & Britain’s Got Talent products & advertising). Has the ability to deliver exceptional results and has been pivotal in forming successful marketing and brand strategies.
►Able to work with knowledge and enthusiasm among a range of stakeholders in a competitive product arena
►Plans and shapes the development & delivery of multichannel marketing activity (Digital, Mobile & offline)
►Oversees all creative, design, production & execution of the targeted marketing campaigns & collateral
►Analyses customer behaviours (Using ideal CRM data), to develop an effective customer segmentation model
►Ensures dynamic brand management, informed by sound product / market analysis & client data
►Drives sales, new customer acquisition and customer retention, taking full budget responsibility
►Excellent communication skills, liaising with key internal/ external stakeholders to ensure the marketing strategy is both communicated and aligned with an organisations overall brand strategy
►Highly creative, whilst ensuring the brand is consistently aligned with all brand guidelines
►Experienced in working in highly governed environments with regulators (Financial Conduct Authority-Insurance), Alderney – Gaming)
►Understands the need to adapt to changing market dynamics, developing & applying flexible solutions