- Purley, GB
- £70 /hr
- Available now
Having enjoyed a long and successful career, it was time to pursue a personal ambition. I have always loved working with small companies with big ambitions. They are full of fun,more...Having enjoyed a long and successful career, it was time to pursue a personal ambition. I have always loved working with small companies with big ambitions. They are full of fun, energy and spark, and it was time to put my hard won experience and expertise to work in helping them to achieve their aspirations. Formerly an owner director responsible for planning and insight at TMW, on the sale of the agency, I was free to 'go it alone' to do just this. With over 30 years’ experience in a variety of marketing research and communications agencies from The Research Business International, Saatchi and Saatchi Advertising, Carlson Loyalty, and CRM agencies EHS and TMW, there is very little in the world of planning and analytics that I haven’t come across. And very few areas that I haven’t worked in; everything from cars, airlines, fmcg, retail, finance, pharmaceuticals, telecoms, energy, alcoholic drinks, train lines, holidays, to name but a few.
I adjust my rate to suit the job. Whether it is a major customer lifetime value analysis and segmentation, or a straightforward questionnaire analysis, I can help you identify those key insights to maximise the effectiveness of your management decision making process.
Planner and data analyst