A creative and innovative digital media professional with nearly three years\' experience in multimedia, web design and development, content management, copywriting, sub-editing,more...A creative and innovative digital media professional with nearly three years\' experience in multimedia, web design and development, content management, copywriting, sub-editing, SEO, digital marketing and CMS testing.

I have designed multimedia web pages for several high profile international clients, including Louis Vuitton, Kenzo, Raymond Weil, Jean Paul Gaultier, Danone, Bushmills Whiskey and European Union Fundamental Rights Agency.

I am highly skilled in web writing, editing, creative visual design, technical web authoring, marketing and cross-cultural communication. I am an Australian citizen with extensive international work experience in the United Kingdom, Israel and Australia.

Area Covered: London, International
Industry: Media
Employees: 1
Work Experience Summary: Online Portfolio:

(PR Newswire)
Multimedia news release pages: Hand-coded and designed pages, edited and loaded videos
Jean Paul Gaultier:
http://multivu.prnewswire.com/mnr/prne/jeanpaulgaultier/40803/
Louis Vuitton:
http://multivu.prnewswire.com/mnr/prne/louisvuitton/39250
Kenzo (Video):
http://multivu.prnewswire.com/mnr/prne/kenzo/40759
Raymond Weil (Video):
http://multivu.prnewswire.com/mnr/prne/raymondweil/42429/
Thierry Mugler (Video):
http://multivu.prnewswire.com/mnr/prne/thierrymugler/40790/
Bushmills Whisky (Video):
http://multivu.prnewswire.com/mnr/prne/bushmills/40796/
Danone (Video):
http://multivu.prnewswire.com/mnr/prne/danone/42419/
Gant (Video):
http://multivu.prnewswire.com/mnr/prne/gant/40780/
European Union Fundamental Rights Agency (Video):
http://multivu.prnewswire.com/mnr/prne/fra/42423/

(SysAid Technologies)
- New corporate website (http://www.sysaid.com/) - Created website in conjunction with designer, wrote content; hand-coded pages, uploaded images
- Partnership Program (http://www.ilient.com/partner_program.htm) - Created promotion pages, developed program details with Sales Manager, wrote and hand-coded content; uploaded graphics
- Monthly newsletters (http://www.ilient.com/newsletter-26.htm) - Researched, wrote and hand-coded content; developed themed monthly layouts with graphic designer; uploaded images

(ECPokerTour)
- New promotional website (http://www.ecpokertour.com/): Created website in conjunction with developers; selected and loaded images; researched, wrote and hand-coded SEO page content for ECPokerTour Salzburg 2009 (content since changed)

(Sportingo)
Sports event SEO teasers: Researched, wrote and loaded content; selected images, wrote captions
http://www.getsport.tv/sports/motorsport-formula/2007-2008/malaysian-grand-prix
http://www.getsport.tv/motorsport/united-states/nascar-sprint-cup-series/2008/nascar-aarons
http://www.getsport.tv/rugby/irb-sevens-world-series/2007-2008/new
http://www.getsport.tv/golf/open-championship/2008/
http://www.getsport.tv/aquatics/china/synchronised-swimming-olympic-qualification-tournament/2008/



Experience:

* Multimedia News Release Production Specialist (PR Newswire)

- Created multimedia news release web pages for high profile EMEA clients including Louis Vuitton, Jean Paul Gaultier, Thierry Mugler, Kenzo, Cointreau, Bushmills, Danone
- Interpreted client page briefs, designed and edited web page graphics in Photoshop CS4
- Hand-coded CSS / XHTML templates in Notepad ++ / Dreamweaver to W3C standards
- Sub-edited client press releases to house style (accuracy, headlines, attribution, distribution)
- Edited / transcoded video files for flash player integration and NTSC/PAL broadcast using Desk Cleaner XL and Avid; prepared for distribution to 72+ online video portals (You Tube)
- Managed multiple client web page projects and timescales for content delivery and feedback
- Client troubleshooting and technical advice for optimising text, video and image files for web
- Scheduled UK team project diary, trained new staff, wrote standard operating procedures

* Marketing Writer (SysAid Technologies)

- Produced company-wide corporate and marketing communications for global audiences
- Wrote and hand-coded SEO copy, landing pages, banner adds, product/promotion pages
- Co-ordinated graphic design and concepts with graphic designer; uploaded images to web
- Created and sent monthly newsletters (tech tips, features, B2B case studies, interviews)
- Produced direct marketing email campaigns to maximise click-through and conversion rates
- Generated email statistics, conducted A/B page testing using Google Analytics tracking links
-Sub-edited CEO editorials, technical pdfs, presentations, demos and flash tutorials
- Generated and moderated community product forums (discussions, polls, latest news)
- Created new corporate website - wrote / hand-coded content (CSS/XHTML), loaded images

* Web Content Writer (The Nation Traffic)

- Created and edited SEO content for seven high volume sites in 14 languages (XHTML)
- Wrote weekly press releases, feature stories, newsletters, member login and SMS alerts
- Wrote editorial articles for international print magazine (translated into 7 languages)
- Produced weekly email campaigns to increase VIP account activity (100k+ members)
- Generated monthly statistical data from large in-house database, wrote analysis reports
- Managed team content schedule and in-house/external translations for 14 languages
- Created new event website - wrote / hand-coded content (CSS/XHTML), selected images

* Web Content Editor (Sportingo)

- Researched upcoming events, wrote SEO summaries and uploaded to CMS
- Selected photo images from Getty Images bank, wrote photo captions
- Led new CMS Testing Project (functionality specs, data conversion, bugs reporting)



Education Summary: - BA Commerce / Arts (English Literature, French, Economics)
- NCTJ Preliminary Certificate in Journalism (News Writing, Sub-editing, Proofreading, Media Law)