- Teddington, GB
- £50 /hr
- Available now
I am an ambitious and self-motivated Online Marketing Manager with over 12 years experience in the IT and telecommunications markets. My experience covers both the business-to-consumermore...I am an ambitious and self-motivated Online Marketing Manager with over 12 years experience in the IT and telecommunications markets. My experience covers both the business-to-consumer and business-to-business markets.
Throughout my career I have gained an arrary of expereince across the online marketing spectrum including content development, user expereince, website development, e-Mail marketing, search engine marketing, affiliate marketing and more recently engaging with social media techniques in order to generate demand through the web.
The service that I offer is as an Online Marketing Consultant, providing:
- Definition of web strategy to enhance success
- Review of web content to ensure that it is engaging
- Usability analysis to ensure that user are following the complete path through the web
- Consultantcy on most advantageous techniques to drive traffic
- Closed loop marketing - ensure that marketing campaigns executed generate demand, user data and lead generation
Area Covered: South West London and Remote Working
Work Experience Summary: Online Marketing Manager, EMEA Samsung Electronics
ï‚§Online Marketing: Define the Online marketing strategy and implementation for the Samsung Printing Division, including content definition, search engine marketing, mini sites, video content and utilisation of new social media techniques
ï‚§ Website Launches: Collaborated with technical team to successfully launch the first B2B IT website for Samsung, across eight European Countries in eight languages and supported the re-launch of the consumer printer site across twenty six European countries.
ï‚§ Content Syndication: Designed and implemented a content syndication programme to ensure that all key partners received added value content on the Print product portfolio.
ï‚§ Shop Online Programme: Executed the first indirect shop online programme for Samsung so that end-customers have an opportunity to purchase printers from key eTail Partners.
ï‚§ B2C Marketing: Create innovative marketing programmes target at growing the business to consumer business across Europe. This includes cash back programmes as well as executing new product launches.
ï‚§ Marketing Programme development: Design and delivery of a finance and trade-in programme targeted at end-user and partners to grow the Samsung Printer Business across Europe.
ï‚§ Vendor Management: Manage key partners to assist in the execution of programmes in an efficient and timely manager. Partners include marketing and third party agencies providing specific services such as finance and trade-in offerings.
Ecommerce & Marketing Manager, Consumer EMEA
CA (Computer Associates)
ï‚§ Developed and implement e-commerce strategy for CA Consumer business, EMEA
ï‚§Winner 2006 ICE award for best international eCommerce strategy for EMEA
ï‚§ Increased consumer online sales from $0.5million
ï‚§ Grew customer base to over 2 million customers
ï‚§ Budget: Manage and allocate the EMEA marketing budget for all routes to market and ensure each activity achieves a positive ROI
ï‚§ Web Strategy: Define and execute the online marketing strategy for EMEA, including search engine marketing, affiliate marketing and e-direct marketing campaigns.
ï‚§Marketing Strategy: Create and execute the online and offline marketing activity across all routes to market including online promotional calendar, retail point of sale materials, in-store promotions, telemarketing campaigns, product launch events.
ï‚§Co-Marketing: Identify and secure partners with which to conduct co-marketing activities that will contribute to increasing revenue and customer base
ï‚§Vendor Management: Select and manage key partners to assist drive the business forward.
Education Summary: CIM •eMarketing Certificate
Chartered Institute of Marketing Post Graduate Diploma in Marketing
BA (Hons) Business Studies - Result achieved 2:1
Technical Skills: Applications including Word, Excel, Project, PowerPoint HTML, Dreamweaver MX, Adobe Photoshop 7.
Web Metrics Tools • Web Trends, Omniture, Fireclick,
Content Management Tools: Teamsite, Microsoft Content Management, Documentum. SiteCore, DigitalRiver Command Console
Online Marketing Manager