- Bisee, LC
- £105 /hr
- Available now
As the CEO/Lead Consultant for Seashell Consulting Inc., I have been involved in a number of projects including but not limited to new product development, brand development, creativemore...As the CEO/Lead Consultant for Seashell Consulting Inc., I have been involved in a number of projects including but not limited to new product development, brand development, creative directing, sales, marketing and public relations. I have also published and creatively directed two local magazines including a luxury local lifestyle magazine.
As a former New Product Development and Management specialist for the largest financial group of companies in the Eastern Caribbean (East Caribbean Financial Holding Company), I am well versed in managing projects, leading teams, monitoring and analyzing performance, identifying market opportunities and coordinating product innovation.
Not only will I bring a wealth of knowledge in the field of marketing and project management to your organization, but a high level of understanding as it relates to the legal framework in which you and your clients do business. I have completed an LLM in International Commercial Law with Northumbria University (UK), pending the assessment of my dissertation, which focused on Intellectual Property on the Internet. This has enhanced my knowledge of the legal framework of commercial dealings in the European market with some focus on the United States, adding a new dimension to my expertise.
Area Covered: Professional Experience
Summary: Consultant/CEO- Seashell Consulting, 2010- Present
Publisher/Editor Seashell Island Lifestyle magazine:
Brand Development for ROCX Accessories
Lead Consultant- SEQUA gGmbH, Partner of German Business/ EU Project- For Rebranding project of a local manufacturer of sausages and processed meat products.
Development of Advertising and collateral material for Casa Blanca, the local retailer of La Cotonniere
Public Relations and Event Management for Cap Maison –Saint Lucia’s premier boutique hotel
Development of Investor Newsletter- The Landings Saint Lucia
Graphic Designing works- Regional Public Relations- Sandals Resorts (OECS)
East Caribbean Financial Holding Company Limited (ECFH), 2006- 2010
Marketing Officer: New Product Development and Management
Liaising with Heads of Subsidiaries, Branch Managers, and other Divisional/Functional heads
Identify opportunities for product growth based on environmental scan
Preparation of sales and other product training presentations
Update product manual on a quarterly basis
Ensure the accuracy of all product/service information
Undertake product analysis for all major products, to include insurance, investment, retail, corporate
To assist in achieving market share growth for all products on an annual basis by implementing approved marketing strategies
Implementation of quality standards for project management
Job Title: CEO/Lead Consultant
Company: Seashell Consulting Inc.
Description: Publisher and Editor of Seashell Lifestyle Magazine which involved creative direction and implementation, content and sales
Brand Development and consultant buyer ROCX Accessories (2009-2010)
Market Research for Benetton (Saint Lucia) which enabled the company to identify the right product mix to meet customer demand, best location for the store and suitable pricing
Brand Development for Cariquisine (Formerly Grew Industries), a manufacturer of specialty sausages
Social Media Marketing and Website Development for Casa Blanca Saint Lucia (Regional Agent for La Cotonniere
Local Public relations and event management for Cap Maison Hotel (A Condé Naste Johansens Award winning Boutique Hotel)
Coordination of Corporate Anniversary Party hailed by the local press as “Party of the Year”
Job Title: New Product Development Officer
Company: East Caribbean Financial Holding Company Limited
Description: New Product Development Officer
Developed and received board approval for a formal New Product Development Process Policy. This process will ensure that all stages of the project are well documented and all factors are considered during the product development process, increasing the success rate of new products launched.
Developed a new NO APPROVAL loan product for Bank of Saint Lucia Customers called Premium Financing (the only bank to be offering an official premium financing facility in Saint Lucia). Also managed the product development team including software and process development
Identification and implementation (using memorandum of understanding) of Strategic Partnerships with local companies, to add value to existing products.
Developed and implemented a Product of the Month Campaign, which ensured that the wide range of products offered by The Group gained visibility. This campaign was developed after reviewing the product performance reports and facilitating an employee focus group.
A key player in the successful planning and implementing of the strategy to raise $100 million dollars in three months.
Developed an exclusive membership only service for high net worth customers
Product Knowledge and Sales Training
Conceptualized and developed an intranet-based website called the Product Manual where all employees across The Group can access product/service information including competitor information. This has improved product knowledge in the organization and the timeliness in which customers product/service questions are answered .
Facilitated training of Business Development, Customer Service Representatives and line staff on product knowledge and sales tactics
Facilitated Company wide product knowledge training at all levels from Senior Executives to Line Staff
Created a publication called the Competitor Alert e-newsletter that informs all staff of new competing products or campaigns and suggesting ways to sell our similar products.
Monthly analysis of product portfolio to evaluate performance and recommendations for improvement
Development of the Marketing Plans, Sales Strategies and Sales Presentations for various products across the group
Developed the Service Level Agreement for the Marketing and Corporate Communications department, which is being used as the basis for interaction across functional departments.
Successful co-ordination of company sponsored events such as the BMW Golf Tournament and Food and Rum Festival 2007
Successful Coordination of the company"s sponsorship of the First Annual Saint Lucia Music Awards. Further took the initiative to host a financial literacy seminar for all the nominees as part of an effort to boost the company"s brand image.
Degree: BA (First Class Honours)
Field of Study: Corporate Management
University / College: Anglia Polytechnic University (UK)
Degree: LLM Candidate
Field of Study: International Commercial Law
University / College: Northumbria University