- City of London, GB
- £25 /hr
- Available now
Marketing professional with 15 years commercial experience. Well-versed in all aspects of marketing with a particular emphasis on Web..
Search (SEO & PPC);more...Marketing professional with 15 years commercial experience. Well-versed in all aspects of marketing with a particular emphasis on Web..
Search (SEO & PPC); Affiliate, Email & Social Media marketing; Web analytics; Information Architecture; Accessibility; Functional specs.
Brand management; Advertising; Creative development; Print production; Research (Qual. & Quant.); Direct Marketing (DM & DRTV); NPD; PR
Strategy development; Project management (PRINCE2); Team management; Budgeting & Forecasting; Sales management; Partnership development
Area Covered: Surrey, London
Work Experience Summary: Currently Marketing Manager at webmoney, an online insurance provider. Responsible for customer recruitment and retention. Principally focussed on aggregator, ppc, email, seo and affiliate channels.
Previous roles include:
E-recruitment Director. Charity People
Brought in, at Board level, to set up and manage an e-recruitment SBU which, by its nature, requires both a B2B and B2C focus. Specific remit to generate new revenue streams through online recruitment advertising. Responsible for all aspects of sales, marketing and business operations for the SBU plus various cross-divisional responsibilities.
Customer Marketing Manager, Allianz Insurance
Responsible for strategy and delivery of customer acquisition and retention for flagship pet insurance brand, Petplan
Education Summary: Member Chartered Institute of Marketing
MSc Marketing (University of Strathclyde)