- London, GB
- $20 /hr
- Available now
Hi, I am George, a digital marketing analyst from London with 8 years experience.
• Optimized online marketing performance in terms of revenue, ROI and other KPIsmore...Hi, I am George, a digital marketing analyst from London with 8 years experience.
• Optimized online marketing performance in terms of revenue, ROI and other KPIs by working with website developers and account managers.
• Managed pay-per-click, digital media buys for a set of 35 hospitality and entertainment clients with annual advertising spend exceeding £1.5 million.
• Optimized pay-per-click efforts for a new season kit launch for Liverpool Football Club.
• Managed Google Hotel price ads with aim to generate healthy return-on-ad-spends for clients
• Upsold current clients on web marketing services.
• Assisted with writing website copy, title tag and meta descriptions through keyword research for SEO value.
• Improved marketing strategies and best practices for verticals outside of the companies’ core competencies of hotel and restaurant vertical marketing – expanded into nightlife venues and catering and event service verticals.
• Trained peers on Google Analytics platform – where to find data and how to use it for optimization.
• Provided monthly, quarterly and other ad hoc performance reports with strategic recommendations for clients using ROI analysis, detailed examination of other marketing program statistics, and analysis of web traffic and behavior statistics.
Computer: Proficient in Microsoft Word, Excel, PowerPoint
Certifications: Google AdWords, Google Analytics, Bing Ads Accredited Professional
Advertising: Expertise in Google AdWords, Google Analytics, Bing Ads, Trip Advisor, Omniture, AdWords Editor, DoubleClick
Google AdWords & Google Analytics Certified, Bing Ads Accredited Professional
PPC Account Manager