- London, GB
- £50 /hr
- Available now
I develop food focussed photography, with an emphasis on bringing the spotlight onto the ingredients, rather than the surroundings.
My first full time job was in the hotel &more...I develop food focussed photography, with an emphasis on bringing the spotlight onto the ingredients, rather than the surroundings.
My first full time job was in the hotel & catering trade, then after a couple of years, I became a studio assistant at a large design company before learning to be a packaging mock-up artist with them. There followed a degree in industrial design whilst working in a camera shop, before becoming a music award designer, then graphic designer and eventually running my own graphic design and large format print company for 9 years before selling. Now, I work as a freelance food photographer, graphic designer and food blogger.
Why am I telling you all of this? As Steve Jobs once said ‘You can’t connect the dots looking forward you can only connect them looking backwards‘.
Each job has given me an understanding of a different facet of a food photographer. As the kitchen assistant, waiter, barman and studio runner, I learned the groundwork required to keep creative spaces and food service running. At the design company, my attention to detail was heightened in order to create better than real life packaging mock-ups for advertising photoshoots. Studying industrial design taught me about all elements of 3D design and 2D visual presentation, whilst outside of my degree I was learning about and advising people on photographic equipment. After university, I had to make sure my work was eye-catching when creating celebratory centre pieces for the music industry. Latterly, graphic design and print required the handling of imagery, artwork preparation, production and installation before finally, blogging; creating, developing, capturing and presenting my own food on the internet.
I believe each of these strands have given me the skills and experience needed to make a great food photographer. I understand what lies within food that makes it beautiful and appealing, but I also understand what needs to happen behind the scenes to get to that point. Through my blog I have an ongoing personal interest in food, which is constantly evolving, helping to develop my thoughts and style. They say if you choose a job you love, you’ll never work a day in your life, that is how I feel about what I’m doing, entwining my world with food.
From my home in London I can undertake small scale studio projects, but I am also ideally positioned to attend locations and meetings in and around the capital.
I've uploaded some samples of my work, or to see more visit my flickr profile ( lepetitoeuf ) which I keep regularly updated with new personal work.