My name Is Femi Olajiga and I have extensive experience in Conversion Rate Optimization, Web Analytics, Online User Experience (UX) and Usability Testing, Value Proposition Development,more...My name Is Femi Olajiga and I have extensive experience in Conversion Rate Optimization, Web Analytics, Online User Experience (UX) and Usability Testing, Value Proposition Development, A/B Split Testing, Paid Search Advertising, SEO.

My Digital marketing qualifications include:

*Landing Page Optimization
*Value Proposition Development Certification
*Certified Funnel Optimization Expert
*Google Adwords - Search Advertising Certificate
*MSc MArketing (Heriot Watt University)
*Prince2 Certified Project Management Practitioner (June 2008)

An online marketing professional with extensive experience in website traffic acquisition through Organic Search and Paid Search Advertising with a focus on Website Conversion Rate Optimization. Helping companies develop digital marketing strategies that influence the thought process of website visitors that makes them become customers. I do this by developing business and product value propositions which align with buyer personas and help transition them through the complex buying cycle. This improves the prospect's perception of the value proposition and increases their motivation to buy. Combined with a variety of persuasive incentives, this helps reduce customer anxiety and cognitive friction, thereby reducing the digital marketing cost while increasing company revenue and profit at the same time.

Specialities:

--> Search Engine Optimisation (Technical SEO and Content Marketing Optimization)
--> Paid Search advertising (PPC)
--> Website Analytics
--> Conversion Rate Optimization - (A/B testing using Visual Website Optimizer)
--> Website Architecture
--> Persuasive Information Architecture
--> Online User Experience (UX)
--> Value Proposition Development
--> Neuromarketing
--> Buyer Persona Development
--> Landing Page Optimisation
--> Online Reputation Management