- Basingstoke, GB
- £29 /hr
- Available now
Online editor and copywriter with experience of working within the corporate communications, Higher Education and e-commerce industries. Former editorial departmentalmore...PROFILE
Online editor and copywriter with experience of working within the corporate communications, Higher Education and e-commerce industries. Former editorial departmental leader for an international advertising company, responsible for training staff on SEO best practices and writing effective web copy for a diverse list of business verticals. A successful freelance copywriter; having created advertising campaigns for a number of national and international brands.
• Increased traffic to the ‘Study Here’ section of Canterbury Christ Church University’s corporate website by 84%; and traffic to ‘International’ and ‘Accommodation’ by 175% and 666% respectively
• In 2010, created the corporate communication on integration for Lloyds TSB and Halifax, rolled-out worldwide
• Managed the UK arm of MIVA Media’s Editorial division, leading a team of 20+ Editors and Campaign Managers, across three continents
• Responsible for editorial management of MIVA campaigns totalling £3 million+ per month
• Successfully restructured and outsourced MIVA’s editorial department, moving it from onsite to the USA and India.
Area Covered: Online Editorial, Web Editorial, SEO Editorial, Content Writer, SEO Copywriter, PPC Editorial
Job Title: Copywriter type person
Job Title: Web Editor
Company: Canterbury Christ Church University
Description: Researching and writing content for the university"s new corporate website
Increased traffic to the "Study Here" section of the website by 84%; and traffic to "International" and "Accommodation" by 175% and 666% respectively
Designing and implementing SEO tests on core web pages using Google analytics
Performing ongoing A/B and multivariate tests to ensure the website"s content and images perform successfully
Updating news, features and events notices on the university"s landing page and staff and student notices on the internal communications system
Designing the institution"s" "social network" marketing strategy
Testing widgets and creating copy for a new customisable student User Interface.
Job Title: Freelance Copywriter
Description: Created content for a large-scale corporate campaign for the newly-formed Lloyds Banking Group, focused on easing staff through the recent integration of Lloyds TSB and HBOS
Quickly assimilated large quantities of information to produce written work in a style and tone that was able to bridge the two banks" different cultures
Performed editorial review on national advertising campaigns for Coca Cola and Jaguar Land Rover.
Job Title: Editor (Fixed-Term)
Company: Canadean Ltd
Description: Created copy for the Annual Report of the global leader in market research and data management for the International beverage industry
Analysed and edited reports and statistical information submitted by consultants in key global territories.
Job Title: SEO and PPC Trainer
Company: Simon Christopher
Description: Created web-copy for Simon Christopher"s clients, spanning a diverse range of commercial verticals.
Provided training on creating effective PPC and SEO web-content and performing keyword research.
Oversaw editorial review, copy-writing and campaign optimisation for pay-per-click advertising accounts.
Job Title: UK Editorial Manager
Description: Led a team of UK Editors and Campaign Managers providing editorial review, copy-writing and campaign optimisation services to MIVA"s pay-per-click advertising clients.
Created and developed a Global Editorial training package for Direct and Agency advertisers, to be used internally by Editorial and Sales staff.
Trained staff in Fort Myers (USA) and Chennai (India) on the MIVA systems and editorial guidelines; both off-site and in person.
Identified oportunities for the MIVA Precision Network and developed a sales and cost structure to ensure effective and realistic pricing.
Revised the "skip words" list on the MIVA network to increase revenue across high-yield search terms.
Closely monitored the delivery of services against external service level agreement.
Provided editorial quality review and analysis: ensuring all UK legal requirements are kept up-to-date and in-house Editorial policy adhered to.
Job Title: Direct Editorial Manager
Description: Led a team of eight Senior and Junior Editors; ensuring that the team"s performance consistently exceeded the quality targets set.
Provided specific "on the job" training and support, to make certain that the Direct team were able to thrive in their roles.
Provided online Editorial functions to improve direct clients" campaign efficiency and guarantee quality and consistency across the MIVA network.
Analysed vertical data and liaised with the Sales Team to ensure that high-yield verticals were targeted effectively.
Lead a long-running upselling initiative to increase revenue by providing clients with relevant inventory.
Developed a concept for selling keywords at lower than minimum bid-price to maximise ROI.
Field of Study: Media Studies - BA (Hons.)
University / College: Canterbury Christ Church University
Web Editor, SEO Copywriter