- Eltham, GB
- £35 /hr
- Available now
I am an entrepreneur with a professional Business Development/Sales and Marketing background. I have completed a Masters degree with a focus on the travel industry, during whichmore... I am an entrepreneur with a professional Business Development/Sales and Marketing background. I have completed a Masters degree with a focus on the travel industry, during which I concentrated on Marketing and Strategic Business Planning. Since attaining my degree, I have worked with various companies on a range of projects. I am an effective communicator, problem solver & negotiator, results driven, strategic thinker, proactive approach to work and life, resourceful.
Area Covered: London, England
Industry: Leisure, Travel & Tourism
Work Experience Summary: PROFESSIONAL EXPERIENCE:
Director. Your Friend In Italy. London, England
May 2006 to Present
Founder of Your Friend In Italy, a web based travel consultancy that specialises in tailor-made holidays and honeymoons to Italy. Developed and executed business plan to successfully launch business.
Managed daily operations, marketing & sales, customer acquisition, research & develop product offerings.
Identify and secure key partnerships with hotels and other service providers; maintain relationships.
Manage customer requests, organise detailed day-by-day travel itineraries, determine logistics and book travel services on behalf of clients whilst ensuring delivery of excellent customer service.
Freelance Consultant June 2002 - ongoing
Marketing and sales support for a variety of clients in the UK, USA and continental Europe; Trainer and Lecturer for Event Management and Tourism school. Roles and projects undertaken include:
ONTV Video and TV production Company. London, England
Contract Term: Dec. 2010-present
Sales Executive and Business Development for a high calibre video and TV broadcast company. Responsible for overall business development through lead generation, networking and cold-calling on Blue chip, Fortune 500 and mid size businesses in and around Canary Wharf and central London.
London Tourism and Events School. London, England
Contract Term: 2008-ongoing
Trainer for Event Management, Marketing, Sales and Tourism Operations certificate and City & Guilds diploma courses; part-time.
Busabout London, England
Project Terms: 6 month, 3 month, 1 month
Responsible for offering marketing and sales support to increase brand awareness and sales through trade, consumer and web based marketing strategies.
Developed new tour product for Southern Italy; secured key partnerships and served as Tour Manager.
Escorted travelers to various Western European countries; presented overview of local sights and activities; booked accommodation; earned commissions through excursion sales; managed daily finances.
Out2Travel.com. West Palm Beach, FL USA
Project Term: 1 month
Established the travel department for this start-up travel website and managed product development.
As part of overall strategy, researched possible key stakeholder relationships, conducted market research for brand and outlined strategic goals for the department.
Managed database of prospects, designed e-newsletters to market products, consulted on layout and content of travel website.
Vision Care Holdings. West Palm Beach, FL USA
Project Term: 8 month
Managed £2.8 million nationwide radio advertising budget for a corrective eye surgery chain. Analysed and streamlined advertising spend, saving the company £420,000 annually.
Conducted market research and aggressively negotiated radio buys in 30 markets.
Developed promotions to increase brand awareness, generate leads and enhance positive image of company.
Managed internal communications to ensure high level of campaign awareness amongst key stakeholders.
Analysed customer acquisition and trends, adjusting campaigns accordingly and monitoring results.
Generated bi-weekly reports to monitor campaign results, analysed customer acquisition and trends; adjusted radio campaigns accordingly and directly reported results to CEO, CFO and President of the company.
Venice Events. Venice, Italy Project Term: 18 month
Increased brand awareness and market presence for this start-up tour operator and event planner through strategic marketing initiatives and proactive sales.
Increased effectiveness of company website by contracting a new web designer, managing new design and content and developing and implementing online marketing strategies.
Identified and developed key partnership opportunities with other travel and wedding related organisations.
Account Manager. Clear Channel Communications. Washington D.C. April 2000 - Nov. 2001
Company Brief: Clear Channel is a global media and entertainment company with divisions around the world in 65 countries with revenue over $8.2 billion. The company\'s businesses include radio, outdoor displays, event venue, and television stations.
Successfully managed a mid to senior level radio advertising account list ($1.2 million annual billing).
Increased sales by new business development through cold-calls, networking and up-selling current advertisers. Identified key decision makers, presented advertising campaign and sales proposals.
Extensive experience in calling on senior management, business owners, executives & Media Buyers/Planners.
Utilised a customer focused sales approach by conducting company and market research, uncovering key marketing challenges, developing and pitching customised advertising campaigns in order to secure sales.
Due to excellent management, leadership and organisational skills, acquired added responsibility as Regional Account Manager for the Richmond, VA market to manage additional Key accounts.
Developed and implemented quarterly sales goals, annual strategic plans and special events to maximise account revenue.
Sold sponsorships for large concert events and other radio station promotions (attendees from 150 to 40,000).
Increased overall billing by 15-25%; repeatedly received bonuses for surpassing monthly sales goals.
Account Manager. Palm Beach Radio Broadcasting. West Palm Beach, FL Feb. 1998 - April 2000
Developed and maintained strong business development strategies to drive new business and produce new revenue streams.
Increased annual account billing by 20%; due to driving results, I was rewarded additional accounts.
Demonstrated leadership skills by creating and overseeing new radio station promotions and events, which provided additional revenue streams for the Sales team.
Account Manager. Clear Channel Communications. Tallahassee, FL USA Jan. 1996- Feb. 1998
Responsible for new business development for a Rock radio station through prospecting and cold calling.
Practiced a customer-focused approach to problem solving, managing accounts and organising client promotions.
Due to outstanding job performance, proactive selling and capacity to learn quickly, acquired key accounts.
Community Relations/Special Events Coordinator. The March of Dimes. Tallahassee, FL USA Nov. 1995 - Jan. 1996
Company Brief: The March of Dimes Foundation is a not-for-profit organisation whose mission is to prevent birth defects and infant mortality by funding research, increasing public awareness and educating the community.
Recruited, trained, managed and motivated fundraising committees and corporate donors.
Effectively worked with Board members & key decision makers to raise funds for a charitable cause.
Managed over 200 businesses and organisations that raised money for WalkAmerica fundraising event. Recruited over 50 new companies to fundraise within three months by proactive selling and networking.
Raised funds by coordinating special events such as golf tournaments and wine tasting; raised $200,000 through WalkAmerica event within 5 months.
Developed timelines, executed fund raising campaigns and completed Profit and Loss reports. Managed Members\' communications and reporting of campaigns.
Experience in Public Speaking, inspiring donors, developing and presenting sponsorship proposals.
Proficiency in writing copy for public service announcements and press releases.
Received monetary bonuses for successfully overachieving fundraising goals.
Upon leaving the March of Dimes Foundation, I was elected to serve on the Board of Directors.
Education Summary: EDUCATION:
Master of Tourism Administration, Concentration in Marketing. Grad Date: May. âï¿½ï¿½04
The George Washington University - School of Business. Washington D.C. (Distance Learning Program)
âï¿½’¢ Coursework: Strategic Business Planning, Tourism Research, Harvard Case Study Analysis, Tourism Marketing & Product Development, market research and profiling, market segmentation, Destination Planning, Tourism Policy & Strategic Plan Analysis, Event Management and Sponsorship Sales Practices, Internet Marketing.
âï¿½’¢ Completed Certificate in Event Management (CEM)
Bachelor of Science, Major: Business Communications, Minor: Psychology. Grad Date: April âï¿½ï¿½95
The Florida State University. School of Communications. Tallahassee, FL
âï¿½’¢ Coursework: Advertising & Public Relations Principles, Business and Interpersonal Communications, Persuasion and Debate, Business Psychology.
- Effective communicator, problem solver & negotiator, results driven, strategic thinker, proactive approach to work and life.
- Languages Spoken: Italian (conversational), Spanish (basic knowledge)
- Excellent Microsoft Skills
- Professional seminars completed: Proposal Writing; Time Management & Leadership Skills; Sales Techniques
Marketing and Sales, Travel consultant, web content writer