- Dublin, IE
- £7 /hr
- Available now
Hello. My name is Debbie O'Halloran, and I am the founder and head writer at Webwriter, the professional web content writing service.
While I have experience writing inmore...Hello. My name is Debbie O'Halloran, and I am the founder and head writer at Webwriter, the professional web content writing service.
While I have experience writing in many formats, I specialise in writing for the web. A web content expert, I have worked in online publishing for the past ten years. I have an expert knowledge of the online medium and how to write for it.
I have worked with a number of top websites in Ireland.
Since setting up Webwriter, I have written web content for a diverse range of clients from start-up businesses to small-to-medium size enterprises. My experience has spanned a broad range of industries including tourism, the arts, hospitality, construction, charity, healthcare, property, entertainment, retail and the professional services.
I have a Degree in English and Sociology & Politics from NUI Galway and a BA in Journalism from Dublin City University.
Area Covered: Ireland, The UK, The US
Job Title: SEO Consultant & Online Content Specialist
Description: Currently managing www.webwriter.ie, an SEO, Content and Web Consultancy company in Galway city. My clients include The Twelve Hotel, Walsh Waste, AK Property Services, Mean Web and Cuirt Na Rasai.
Services I offer include Content Management, Content Creation, Search Engine Optimization, Social Media Management and Website Planning & Consulting.
Job Title: Founder and Online Content Writer
Description: Webwriter.ie is a web content solutions company specialising in web copywriting, Search Engine Optimization, Social Media Management and Online Content Management.
Job Title: E Marketing Editor/Journalist
Company: Goodwins Builders Providers
Description: Contracted as Editor of Ireland's Number One Builders Providers Goodwins Builders Providers, Contract Position for 3 months, extended to 8 months
Planned the layout and structure of the new website
Introduced new functionality on the site including a search box, e-newsltter and Special Offers Section
Developed and published web content for sales & marketing purposes
Creation and distribution of email marketing to communicate with markets
Involved in design of new e-commerce solution enabling clients to buy products online
SEO copywriting and improving search engine rankings for competitive key words and phrases
Job Title: Online Project Manager
Company: Independent News & Media
Description: Website Editor for a number of websites across the Independent Digital network including LoadzaJobs.ie, BestWorkplaces.ie, JobsFair.ie and SupportingCareers.ie
Designed, developed, delivered content base and concept for http://careeradvice.loadzajobs.ie/
Populated websites with over 3,000 articles, written by myself and sourced from industry experts in the field.
Launched and developed Ireland's first Online Recruitment Fair www.jobsfair.ie
Initiated and orchestrated the concept for Ireland's first Online Education Fair www.supportingcareers.ie
Produced and directed new media content for Independent Digital websites: podcasts, videos, Live Chats.
Initiated & instrumented key revenue platforms on site; e.g. Post A Job, Email Alerts, Newsletter sponsorship.
Demonstrated sales support; e.g. setting up Testimonial Sections for clients to aid sales team.
Initiated and liaised with key specialists, experts and media contacts.
Wrote Press Releases, Marketing copy & content for Web 2.0 strategy :Twitter, Facebook, LinkedIn.
Through contacts and networking, produced a high-definition YouTube viral video for new Online Marketing Campaign, completely free of charge.
Hired & Managed Online Marketing/SEO Expert and developed my own personal skills in this area.
Implemented Search Engine Optimisation principles throughout all websites with a limited budget.
Regular Column for The CIPD Magazine.
My articles have been published on leading websites; to name a few IDA Ireland, Independent.ie, Eircom.net, National College of Ireland and Campus.ie.
Assumed role of Career Surgeon, answering readers' career dilemmas and hosting Online Career Chats.
Job Title: Group Editor in Chief
Description: Largest independent online recruitment company in world.
Produced and developed editorial content: developed story ideas, wrote regular news/features to deadlines, edited copy, commissioned freelancers.
Produced a range of Ezines for Group's portfolio of websites.
Produced HR Zone, online magazine for clients covering HR and recruitment issues.
Broke a number of stories which were picked up by media.
Responsible for syndication of editorial content on leading websites like RTE.ie, Rollercoaster.ie, IrishAbroad.com, Jobseekersadvice.com, Eircom.net.
Commissioned to compile and write a series of guides on disability and work to mark Special Olympics in 2003. This was in partnership with Enable Ireland who distributed the guides nationally. Won an O2 Ability Award.
Produced National University of Ireland's Annual Salary Survey for Graduates.
Spearheaded IrishJobs.ie's entry to Top 50 Best Companies to Work for in Ireland in 2006.
Commissioned by Enable Ireland to write a guide for employers on assistive technologies for the workplace. Scooped another O2 Ability Award.
After promotion, launched WorkWise, slick new online magazine. In charge of a team of 5 people and 20 external contributors across content team.
One of the main changes in this role was to identify opportunities to link editorial content to sales and advertising opportunities. Increased revenue by 10% through introducing banner advertising and advertorials.
Responsible for Website Analytics which included tracking page impressions, visits and users, SEO as well as strategically managing Google AdWords campaigns.
Contributed to making IrishJobs.ie the number 1 think tank on work and recruitment-related issues. Working with PR company, regularly undertook surveys, receiving substantial media coverage.
PR generator: Interviewed for opinions on work-related issues - most notable an appearance on RTE's Seoige & O'Shea. Published in newspapers & magazines U, Farmer's Journal, Examiner, Star.
Job Title: Property Writer
Company: Magpie Magazine
Description: Monthly lifestyle magazine for the West of Ireland printed by the Advertiser Newspaper Group.
Compiled Property News & Features for The Home Pages Section of the magazine.
I was an ideas-generator, contributing original features.
Secured permission from Garda Press Office to go « on the beat » in Sligo. This feature made the front page.
Job Title: Internship/Junior Reporter
Company: The Star
Description: The Irish Daily Star Newspaper is a tabloid newspaper publishing six days a week.
Exclusives included a story on the double wedding of twins, research into Irish drivers paying highest car tax in Europe, and uncovering the problem of underage drinking in Dublin city pubs.
Compiled the TV listings every week for Saturday's paper.
Supervised Exam Desk Column, covering reaction of students and teachers to Junior & Leaving Cert papers.
Conducted Vox Pops on topical issues of the day.
Summary: BA English
University / College: Dublin City University
Field of Study: English & Sociology & Politics
University / College: National University of Ireland, Galway
Web Content Writer