- Kolkata, IN
- $15 /hr
- Available now
Building best strategy to make more conversions.
I am serious self-driven individual. I have a proven track record of successful PPC campaigns and experience in managing small & medium sized budgets, with commitment to mymore...I am serious self-driven individual. I have a proven track record of successful PPC campaigns and experience in managing small & medium sized budgets, with commitment to my job and a true passion for online marketing. My activities involve the followings
-Strategically manage paid search (PPC) program to drive profitable incremental revenue growth
-Oversee assigned campaign budget and provides recommendation for reallocation
-Optimize PPC campaigns towards strategic goals on a daily basis through bid and targeting adjustments
-Design and execute analytically sound marketing tests (A/B or multivariate); drive click-through rate and conversion rate improvements across PPC campaigns
-Perform analysis on website traffic from PPC sources, identify important data points, generate actionable insights and provide recommendations for improvement
-Periodically conduct competitive analysis to be aware of industry landscape
-Stay current with SEM and digital marketing trends, understand implications to client’s business
-Take an active role in PPC budgeting and digital/media planning
Education & Experience :
I am certified Google Adwords and Bing Ads Accredited professional.
Google Adwords link : https://www.google.com/partners/#p_certification_html;cert=0
Bing Ads Accredited professional link : https://bingadsaccreditedpros.testcraft.com/downloads/reports/20150219_20YI5RZ7/PROD-ENGLISH-BAAP03_BaapCertificate201302_20150219_105709.pdf
-3+ years experience in a PPC role.
-I have good understanding of SEM advertising principles and methodologies.
-I have ability to understand, interpret and execute media and audience optimization tactics.
-I have Google Adwords and Bing Ads proficiency with certification.
-I have ability to perform in-depth analysis and good knowledge of Excel.
-I have good understanding and knowledge of web analytics.
-I have ability to interact constructively with client.
-I have university degree in science with P.G. Diploma in Computers & Information management.
-I have fluency in English Language (Speak/Write/Read).
Following activities will be applicable at PPC campaign projects within stipulated time period.
-PPC Competitor analysis
-Keywords & Target Audience Research.
-Enhanced Campaigns Strategy.
-Theme based Keyword Grouping
-Relevant Ad Content Creation
-Implementation of Campaign Structure
-Re-marketing or Re-targeting
-Conversion tracking code setup
-Google Analytics Setup with excel reporting
-Google Adwords/Bing Ads campaign performance Reporting
-Recommendation on landing page optimization.
Feel free to contact me at any time to provide you with relevant business solutions while enhancing the company’s productivity, reputation and assisting in achieving the objectives.
Deb Kumar Maitra
Deb Kumar M.
Certified Google Adwords & Bing ads professional