Strategy, Marketing & Business Development Specialist
- A highly dedicated and experienced senior marketing (MCIM) and customer experience specialist with a global focus and a keen interest in the luxury (high net worth) market. Anmore...- A highly dedicated and experienced senior marketing (MCIM) and customer experience specialist with a global focus and a keen interest in the luxury (high net worth) market. An expert in luxury marketing and comentator on this subject across several leading industry publications (See portfolio).
- Extensive analytical, project management, client account management and customer service experience covering a wide range of sectors from utilities, aerospace, defence, automotive and financial services.
- A skilled marketer with strategic and tactical experience across the entire marketing mix covering events & exhibitions, advertising, PR, direct marketing, digital marketing, mobile, website development and social media.
- Specific experience in new product launch, product/service proposition development, partnership & alliance strategy development, loyalty & CRM and brand management.
Extensive senior marketing & communications, customer service and management experience across both B2B and B2C channels - focus on sectors includes technology, travel, aviation/aerospace and luxury services/lifestyle.
I can offer a wide range of services to start-up ventures, private companies and corporations:
- Marketing Strategy Production/Consulting
- Tactical Marketing Implementation (CRM, Branding, Digital Marketing, PR, Direct Marketing, Advertising, Print Collateral)
- Copywriting skills - technical writing (trend reports, white papers), articles (newsletter, blog), press releases, website copy, marketing collateral (brochures, flyers, tactical collateral).
I am an enthusiastic, energetic and focused professional who is results delivery focused. An honest and genuine individual who can work as part of a team or alone as necessary using own initiative.
Area Covered: South East, London
Industry: Marketing and Advertising
Work Experience Summary: I have over 10 years sales & marketing, commercial, business development and consulting (business process analysis, systems analysis, project management & software development) experience across a variety of industry sectors (aviation, luxury travel, defence, aerospace, public sector, automotive, utilities, technology, insurance). MCIM Certification.
Education Summary: 2:1 BA (Hons) in Financial Services
MBA with Edinburgh Business School