- North Lopham, GB
- £35 /hr
- Available now
Building high converting Adwords Landing Pages
I help Business owners turn more of their website visitors into sales or sign ups using Conversion Rate Optimisation or Optimization if you are in the states!
Helping the websitemore...I help Business owners turn more of their website visitors into sales or sign ups using Conversion Rate Optimisation or Optimization if you are in the states!
Helping the website owner to make more Profit and reduce Advertising or PPC Spend.
Who am I
Essentially I’m a problem solver, my approach to optimisation focusses around solving problems in the process.
This way of thinking started being nurtured 17 years ago during my engineering training - optimising production lines for efficiency and worked for FTSE 100 company Unilever Foods UK.
After Unilever in 2007 I founded my first company with partners and took on the role of marketing, it was during this period that I first learnt I could use my engineering skills to improve our marketing ROI.
Essentially I stumbled upon A/B testing but using direct marketing rather than online.
We went on to purchase £5m of property, a considerable amount of it as a direct result of my marketing.
In 2010 I started an Email marketing business selling an online training course. This involved Emailing the database daily, building and optimising landing pages, sales pages, constantly split testing and improving conversions where possible.
Grew the list to 10k and landing page conversions from 20% up to 45%. Sales page conversions from .05% to 2%.
During this time I created the basis of my optimisation framework and learnt how to use my Engineering skills to "engineer" conversion increases.
I have honed my conversion process to a structured framework for getting results that I call my "No stone Un-turned Framework"
My business and engineering background uniquely position me to be able to look deeper into the business than just the digital skin for example I track the product all the way through the buying cycle becoming a real customer and seeing what turns up on my doorstep.
Going this deep into the business I often find opportunities that would of been missed by even the biggest agencies.
My framework includes:
Research > Analysis > Identifying Opportunities > Testing and Monitoring
Getting fantastic long term results with Conversion Optimisation requires using effective research to find the truth about your website, who your customers really are, what they really want and what the problems are they are facing stopping them from purchasing.
As David Ogilvy said "Most people in advertising use research like a drunk uses a lamp post, for support rather than illumination"
If the research part is done correctly it lights the way for the other parts of the process.
Here are some of my testimonials from happy customers.
"Darren was able to increase our landing page conversions 19.6% on the previous version which was already well optimised"
"The best gig I've purchased on *****. This information was extremely useful and I received information and feedback that I haven't received elsewhere. Thank you so much!"
"Thank you again - I can't even tell you how much I appreciate it!
"Seller goes above what is expected. I highly recommend sellers gigs."
If you are looking to turn more of your visitors into buyers or sign ups or simply make your marketing more profitable I can help.
I have 8 years experience with Conversion Rate Optimisation & have developed a proven methodology to get great results.
Most of this has been learn't through working on my own business websites and marketing materials to make them more efficient. I can do the same with your website.
However with Conversion Rate Optimisation there is no where to hide, Everything is tracked so you will know if I have been successful or not and for this reason I offer a guarantee that if I don't give you the results you are looking for I will refund any money you have paid to me.
Website Conversion Rate Optimisation specialist
Darren knows his stuff and is a great guy to work with
Excellent advice from Darren about how to re-design landing page and home page for increased conversions.
Tailored and targeted advice. We would not hesitate to recommend Darren, and will certainly be commissioning his expertise for future projects.
Some very good advice
Darren's video on how to improve my homepage was thorough, insightful and the changes suggested were explained very clearly with pros and cons. I made the changes and had instant conversion! Would highly recommend, even though one might think they know there business, an experts point of view is very valuable. Will definitely work with again. Thank you
highlighted some areas for us to change to help with conversions. Very insightful
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