- Birmingham, GB
- £50 /hr
- Available now
Marketing services organisation that delivers consultancy, training and research.
Consultancy focuses on marketing planning, strategy, segmentation, product / service development,more...Marketing services organisation that delivers consultancy, training and research.
Consultancy focuses on marketing planning, strategy, segmentation, product / service development, performance / measurement and brand development / management.
Training encompasses a broad spectrum of marketing activities in addition to broader management skills such as presentation skills.
Market research spans qualitative (e.g. interviews, focus groups) and quantitative e.g. statistical analyses of large scale surveys via both primary and secondary routes.
Eight years' blue chip marketing experience that spans product, research, brand and proposition marketing. Qualifications include BA (Hons), MA Marketing, CIM Post Graduate Marketing Diploma. I am also in the final year of a brand marketing related PhD (brand performance related). Together, my commercial experience and academic background enable me to deliver projects that provide rigorous and strategically orientated marketing insight.
Area Covered: Midlands, London, West Country. (Other locations can be considered but travel will be factored into the price).
Work Experience Summary: Brand, channel, product and proposition marketing for global brands e.g. Sony, Orange.
Education Summary: + BA (Hons) Business Studies. First Class Honours.
+ MA Marketing. Distinction.
+ CIM Post Graduate Marketing Diploma. Grade B.
+ PhD. Research Topic: “Which Dimensions of Brand Identity Have The Most Significant Impact on Brand Performance in the IT Services Sector?” Anticipated date of autumn 2009.