I manage a number of PPC accounts on a daily basis. These include bluechip clients in the gaming, financial services, property, retail & healthcare sectors, with monthly paidmore...I manage a number of PPC accounts on a daily basis. These include bluechip clients in the gaming, financial services, property, retail & healthcare sectors, with monthly paid search budgets ranging from £10k to £80k, covering Google, Yahoo and Bing.

My objective is simple, increase conversions and reduces costs for our client\'s accounts. I achieve this by closely monitoring campaign caps & bids, to ensure the advertising budgets are allocated to the most profitable keyword and ad combinations. Writing, testing and optimising ppc ads to increase click through rate and quality score. Making recommendations on conversion points and A-B testing landing pages to continually improve conversion rates.

In addition to managing PPC campaigns, I also work on SEO and social media campaigns for major international telecoms, travel & educational organisations. This involves on-pages optimisation, link buildings, competitor analysis and updating blogs content.


Area Covered: UK