- Twickenham, GB
- £7 /hr
- Available now
A driven and entrepreneurial individual with a background in leading high profile marketing campaigns and launching new products and innovation for global brands.
This blue-chipmore...A driven and entrepreneurial individual with a background in leading high profile marketing campaigns and launching new products and innovation for global brands.
This blue-chip training and commercial experience is now utilised by working with start-ups and ambitious growth businesses through The Nurture Network.
Christina, and the team of blue-chip trained marketers she manages at The Nurture Network, work flexibly across multiple businesses being their on-demand marketing resource.
- Launching new brands and products
- Marketing strategy for start-ups and ambitious growth businesses
- Innovation and growth strategy
- Digital utilities/communities for brands
- Branding and Identity to really connect with consumers
Area Covered: London, United Kingdom
Job Title: Founder and Marketing Strategy Specialist
Company: The Nurture Network
Description: As a marketing and strategy specialist I work with entrepreneurial businesses to develop growth strategies and manage marketing projects within their teams.
I founded the Nurture Network to provide a marketing department for start-ups and entrepreneurs. By building a network of experts and trusted partners around me, we can provide the most effective and efficient resource for small growing businesses, bespoke to their needs.
Current projects include:
- Launching a new product for an entrepreneurial food & drink brand;
- Branding for a new not-for-profit start-up;
- Creating a marketing campaign to attract the target market for a new launch;
- Supporting a new food and drink brand to roll out to the UK grocery market
Job Title: Mentor for business start-ups
Company: Voluntary freelance
Description: Utilising the blue-chip business approaches cemented in my career, I helped individuals to shape their business ideas to be compelling for their target consumer, and to craft marketing plans to grow these ideas. Projects have included a digital start-up, a charity within public policy, and a rebranding of an established business.
Job Title: Senior brand marketing roles
Company: Britvic Soft Drinks
Description: - Responsible for managing and growing the £96m Robinsons Fruit Shoot brand – with an annual £6m communications budget – across four different channels (grocery, licensed, foodservice and impulse).
- Led the development of a pioneering digital strategy, and managed the implementation across multiple sites.
Job Title: Innovation Business Development Manager
Description: Responsible for developing and launching new global brand innovation, and managing the grass-roots business in the UK. Extensive experience leading project teams from consumer insight stage right through to market implementation.
Job Title: Brand and Category Manager
Company: Rank Hovis McDougall
Description: Managed a suite of brands within the frozen food category, utilising aspects of the whole marketing mix to grow established brands and launch new ones into the category.
Job Title: Communications Executive
Company: Daimler Chrysler
Description: Managed the ATL advertising launch for two Mercedes models and implemented a national project to improve the retail environment
Job Title: Owner
Company: Richardson Interiors
Description: Scoped and launched a small interior design business that offered a cost-effective service - from initial design consultancy through to full execution. Grew to a full time business in year one and continued to provide part-time work during education, from word of mouth alone.
Degree: BA Honours
Field of Study: English Literature & Business Management
University / College: University of Durham
Founder and marketing specialist