- Gloucester, GB
- £20 /hr
- Available now
I am a professional marketing manager offering a broad range of freelance experience in the leisure, tourism, retail and construction sectors. My aim is to offer people flexiblemore...I am a professional marketing manager offering a broad range of freelance experience in the leisure, tourism, retail and construction sectors. My aim is to offer people flexible solutions for sales, promotion and marketing, including digital B2B and B2C. It may be a large business wanting extra resource and support, or it may be a small business wanting to take yourself forward with affordable help and direction.
Either way, I aim to build successful relationships with clients, will work hard to ensure your objectives are understood and above all, support you in achieving a successful outcome. I am a member of the Chartered Institute of Marketing and have achieved Chartered Marketer status.
Area Covered: Exeter, Taunton, Bristol, Avon, Gloucester, Cheltenham, Gloucestershire, Worcester, Worcestershire, Stratford Upon Avon, Warwickshire, Leamington, Warwick, Cardiff, NewportEvesham, Oxfordshire
Work Experience Summary: A sales and marketing career with a customer-focused bias, from which a wide variety of skills and experience have been developed.
RECENT ACHIEVEMENTS INCLUDE...
Implemented new corporate identity and marketing strategies at Kellaway Building Supplies. Product brands introduced. Business has grown from 11mil GBPin 2005 to 21mil GBP 2009.
Special offers initiatives launched using variety of marketing media to deliver exciting and engaging B2B and B2C campaigns, working with national suppliers such as Bradstone and Lafarge Cement, injecting new approach to builders merchant advertising.
Worked with BBC News and BBC Radio Bristol for TV and radio PR feature at Easter 2009.
Compiling customer service award submissions coming four three years consecutively (2006-9).
Achieving sales targets as Area Sales Manager with Westbury Homes, managing a sales and marketing budget of 2.5mil GBP pa beat this target through achieving best value and efficiency. Worked with Westbury team members to get company buy-in to new style of brochures with group wide approval, along with redesigning prototype information centres for customers.
TEAM BASED SKILLS AND LEADERSHIP:
Account manager responsibilities gained for major shopping centre whilst working at Filton College, whilst managing campsite for tour operator in France along with the role of Area Sales Manager with Westbury where I held a highly motivated team together - ensuring the team to buy into my vision for the area, all ensured I engaged and developed my team based skills, and as I progressed my career, also my leadership qualities.
FLEXIBILITY, COMMUNICATION AND INTERPERSONAL SKILLS:
All positions held have involved delivering excellent customer service many roles directly to the public; diplomacy, discretion, tact, good organisation, impact and influence and analysis, tenacity, assertive behaviour and approachability skills have been developed and used successfully to achieve required results.
CONSTRUCTION SECTOR - SUPPLY CHAIN
Kellaway Building Supplies Ltd, Bristol April 2005 to present
Marketing and Sales Development Manager, responsible for designing and implementing marketing strategy. Responsible for Marketing and Administration Assistant and Bathrooms Showroom Team. Devised brand, launched and maintain website, B2B and B2C advertising campaigns, internal comms such as staff newsletter, helped devise customer service training, trade events, introduced service brands, branch revamps, merchandising, improved customer communications, professionalism and perception of the company to raise profitability.
Responsible for managing PR and design/creative agencies to meet campaign objectives. Carry out product sales analysis and react accordingly to results. Also developed Kellaway Bathrooms retail brand, working with the sales team to market and deliver the business plan.
HOUSEBUILDING SECTOR - SALES
Westbury Plc, Westbury Homes (Holdings Ltd) Central Region, Glos. July 2001 to April 2005
Area Sales and Marketing Manager, responsible for managing a sales team of 10-15 negotiators to achieve business plan, plus regional marketing. Managed regional sales and marketing budget of 2.5 mil GBP, sales outlet and marketing set up, sales negotiator training & coaching, managed home exchange department, ensuring return on capital gained with a quick resale.
Put together advertising and PR schedules. Co-ordinated monthly market research and completed research and recommendations for land bids. Organised special events for showhome openings. Implemented/maintained best practices for sales office teams consequently introduced to all Westbury regions.
Beazer Homes Group Plc, Bath/Bridgwater (Persimmon South West) Dec 1999 to June 2001
Taken on as a management trainee to learn the business ground up, roles such as Group Website Administrator, Sales and Marketing Co-ordinator undertaken. Accountable for office team of 3.
EDUCATION SECTOR - BUSINESS DEVELOPMENT AND MARKETING
Filton College, Bristol - September 1997 to December 1999
Business Development Assistant managing business clients training needs. Developed contacts with business communities marketing training and development.
HOLIDAY AND LEISURE SECTOR - OPERATIONS
Keycamp Holidays, 92-96 Lind Road, Surrey Based Cote D\'Azur/Provence, France
Campsite Courier role in summer 1994 and 1996. Primary aim of helping guests make the most of their holiday.
LEISURE - HERITAGE RAILWAYS - COMMERCIAL SECTOR
As a member of the Commercial Team at the volunteer run Gloucestershire-Warwickshire Heritage Railway, I use my skills in organising and taking part in railway events.
Studying England\'s architectural heritage has led me to voluntary work with the The National Trust, and a great insight into building conservation and restoration. Currently a member of Gloucester Civic Trust.
Have held variety of positions working for B&Q, The National Trust Enterprises Ltd (shops and restaurants), Shire Hotels, Prudential Property Management - shopping centre management, marketing assistant at The Mall at Cribbs Causeway Bristol.
Education Summary: Educational Attainments (highest attainment)
Professional Memberships and attainments
Chartered Institute of Marketing member since 2003 with Chartered Marketer status achieved and maintained since July 2006.
Bristol Business School, The University of the West of England, Bristol. Graduating 07/97
BA (HONS) in Business Studies with Tourism - Second Class (Uppers) 2:1
OCN Electronic Imaging 2006-7
Associated Board of the Royal College of Music - Piano, Grade 7.
Graphic Design using Adobe InDesign, Illustrator and Photoshop