- Pune, IN
- £10 /hr
- Available now
I am a PPC Marketer with 9+ Years of Experience. I have worked for agencies like Latitude UK, Starcom, Performics. I have worked extensively on a range of clients from Financialmore...I am a PPC Marketer with 9+ Years of Experience. I have worked for agencies like Latitude UK, Starcom, Performics. I have worked extensively on a range of clients from Financial Services, Ecommerce To Industrial, Online Wholesalers. I have worked on Budgets to around a million dollar a month and also budgets of about $500 per month.
I manage a lot of accounts for a few agencies from US & UK. I provide Whitelabel solutions for the long term. Let me know if you want to have a look at those accounts.
worked on CPC Accounts at the start of my career. Then I gradually moved to
CPA/CPL/CPT Accounts. I have worked mainly on many ecommerce, financial
services, travel and educaitonal verticals. I have worked on geographies like
US, UK & India. I now mainly work on ROI & CPT Based Accounts. Now I mainly
manage accounts having no budget specifications. In my previous role as a
Project Manager (Team Leader) with my Company, I managed a Team of 100 Bid
Strategists, who work on optimizing the bids of some bigger fortune 500
American and UK Clients.I apply advanced principles of structuring accounts,
managing their bids. The Interfaces I worked on are - 1. Google Adwords 2.
Yahoo Search Marketing 3. MSN Adcenter In the recent years I have started
using DART Search for all the three engines and now for two (as Yahoo and MSN
have combined their Paid Search Business). I am good at analysis and
I am a Google Adwords Certified Professional.
Area Covered: PPC Marketing, Adwords, Miva, 7 Search
Job Title: Online Marketer | Adwords | SEM | Bing | Email | Affiliate | Media Planning
Description: Paid Campaign Management. Media Planning.
Job Title: Manager - SEM
Job Title: Team Lead - Bid Strategy
Description: Worked for Agencies Like Razorfish, Performics, StarcomMedia.Helped my team manage clients like J&J, Steelcase, Kraft Foods,etc.
• Currently Working as a Team Lead – Bid Strategy. Managing a Team of Bid Strategists.
• Working with the Publicis Groupe group of companies like Performics, Vivaki, Razorfish, Starcom Media Group.
• Providing Bid Strategies and Bid Management Solutions to these in-house groups of companies.
• Manage a team of analysts responsible for managing keyword-level bidding on search engines for a portfolio of Google, Yahoo, Bing, and AOL relationships in a variety of management platforms to include DART, Kenshoo, and Marin. Coach and develop team members, oversee and audit performance, and ensure client business goals are achieved through tactical proficiency and investment in performance.
• Apply expert-level understanding of paid search marketplace to ensure team is fully optimizing client accounts.
• Become internal expert in Digitas best practices on bidding portfolio management and ensure adoption, employment, and iteration by team
• Lead departmental performance through training, mentoring, performance evaluation, and recognition.
• Own team performance and accountability versus client-dictated goals and budgets.
• Ensure that innovation and successes are recognized, rewarded, and fostered
• Work to ensure team is aligned with offshore sectors of department and client teams.
• Mentor team members on cross-cultural communication skills to ensure effective and efficient communication with onshore sectors of department and client teams.
• Identify opportunities to increase efficiency, accuracy, and maturity of practice to include methodology and tool creation.
• Audit team performance and ensure best practices are employed.
• Provide updates on performance, opportunity, and risk to senior leadership.
Job Title: PPC Specialist
Company: E - Marketing Pvt. Ltd
Description: • Creating New PPC Accounts.
• Managing the ROI targets of Clients.
• Achieving the Conversion Based Accounts.
• Daily, Weekly, Monthly & Quarterly Reporting.
• Using Google Analytics to understand the conversion funnels.
• Optimizing Keywords based on conversions, clicks and ctr.
• Grouping and creating new Adgroups & Campaigns as a part of optimizing process.
• Creative Analysis to optimize the Ad Conversion Ratio.
• Generating new Creatives based on client’s product and new branding strategies.
• Using Statistical Analysis tools in Excel like Correlation Analysis, Regression Analysis & Probability Analysis.
• Geographical Analysis to get the Budget allocated to the best performing Geographies.
• Search Funnel Analysis, to optimize bids for keywords leading to indirect conversions.
• Search Query Analysis for negative generation and also to get long tail keywords.
• Managed Hospitality, Dating, & Educational Clients.
• Achieved higher Conversions MoM and QoQ.
• Conversant with Placement & Content Targeting. Knowledge of their Analysis and applications in various ways.
• Knowledge of Facebook Advertising. Advertising aggressivelyon Facebook to get higher conversions from the Client Pages. Also knowledge of Facebook Insights.
Job Title: MBA
Company: University Of Pune
Description: Master Of Business Administration from Pune University.
Studied Subjects Like -
Strategic Finance Management.
International Business Management.
International Finance Management.
Strategic Cost Management.
Job Title: Campaign Manager
Company: Ventura India Pvt. Ltd
Description: Optimizing performance of live accounts across different search engines and suggesting necessary recommendations for betterment of the accounts
Working closely with the clients and sending constant updates regarding account performance
Monitoring performance of accounts belonging to various industries
Manage day-to-day servicing needs of clients including campaign trafficking, reporting, and follow up with any additional requests.
Sending out information regarding the campaigns/ads performance trafficked on request by client
Management of SEM/PPC campaigns on different search engines, namely Google AdWords, Yahoo! & Microsoft AdCenter
Responsible for campaign setup, analysis and optimization for clients across different industries.
Account management using various tools, mainly Cobra UI
Extranet reporting setup and maintenance
Keyword research and expansion
Creative writing for ad copy
Delivery of Production Brief KPI targets
Search engine relationship management
User Journey/Path Analysis
Qualified for Keyword Research And Analysis from Latitude Group UK.
Proficient in Microsoft Excel, Omniture, Yahoo and Google analytics, etc.
Field of Study: Finance
University / College: Pune University
Field of Study: Strategic Financial Management & Strategic Cost Management
University / College: University of Pune
Field of Study: Banking & Finance
University / College: Pune University
Search Engine Marketer 9+ Years Of Experience On Adwords | Bing. Seasoned Paid Search Strategist.