- London, GB
- £35 /hr
- Available now
I have worked within the commercial events industry for 17 years industries, in a wide array of industries and event categories and in a number of different roles across the eventmore...I have worked within the commercial events industry for 17 years industries, in a wide array of industries and event categories and in a number of different roles across the event management spectrum. Having attended many Guardian Live events in the past, and being an avid Guardian reader, I would relish the opportunity to work for your organisation.
I began my career as an operations executive working across a series of B2B exhibitions and award ceremonies, the largest being Salon International with 35,000 visitors from across the world. After a few years with Reed I then undertook a number of freelance sales and operational roles working on events such as the National Wedding Show before taking a permanent role as event executive on the International Luxury Travel Market. Following that was a sales role with Informa Telecoms and Media I led a small sales team at Informa working on one globally attended event (Mobile World Congress) and 10 smaller regional International events per year. My responsibility was to lead a team to secure over £2 million on stand and sponsorship sales. This included setting personal and team targets, having weekly strategy meetings and one to one meetings with my sales team to manage their performance and career development.
In 2010 I joined Upper Street Events as event manager, to bring together my experience in operations and sales into a more project management role. I have worked on three events here, most recently as event manager on The Cycle Show, a consumer event attracting 25,000 visitors, and now as Event Director on the Caffè Culture Show, a B2B event with around 5,000 visitors and 220 exhibitors. I manage the sales, marketing, operations and content teams and have been responsible for an uplift in both revenue and visitor numbers through more structured sales processes, increased client spend, tighter contractor negotiations and new marketing initiatives.
I am ultimately responsible for the strategy of each event, for setting all financial targets and budgets and for leading the marketing campaign. As I have worked in such a number of different industries I have had to become adept at quickly understanding that particular group of people and emulating their ways of communicating and, ultimately, what drives their decision to exhibit at or visit an event. This has involved complete re-brands of one of my events in order to appeal to a new group of people, which has succeeded in giving the event a new identity and therefore increasing visitor numbers.
I am a really hard worker, and passionate about delivering the best event possible; I always lead from the front which means I have a team willing to go the extra mile for me. Aside all else, I am a really enthusiastic and happy person to have on board any organisation.