Scottish based Google Analytics geek, Google AdWords Partner, A/B Tester, Online Improver, Trainer & Consultant and Business Owner. I offer a Digital Marketing service withmore...Scottish based Google Analytics geek, Google AdWords Partner, A/B Tester, Online Improver, Trainer & Consultant and Business Owner. I offer a Digital Marketing service with a focus on analytics, accountability and performance improvement.

I’ve been working in the Digital arena now for over 12 years, across public, private and agency sectors, including a 5 years stint as Online Marketing Manager for a UK PLC, and over 3 years of running my own digital company.

My experience covers everything from SEO and Social, Email and PR, though I put a particular focus on data driven tools such as Google Analytics, Google AdWords and conversion optimisation through A/B Testing, heat mapping etc.

With a Masters degree in Business (MBA), a diploma from the Chartered Institute of Marketing and various other qualifications, my approach is very much from a business perspective ... hence the focus on analytical tools. I don’t want you getting lots of clicks for the sake of it ... I want you getting clicks that contribute to your goals and objectives!