- Pittsburgh, PA, US
- $10 /hr
- Available now
B2B marketing communications, strategic planning, exhibitor programs & trade show consultant serving agencies, associations, corporations & start-up organizations nationwide.
Business-to-Businessmore...B2B marketing communications, strategic planning, exhibitor programs & trade show consultant serving agencies, associations, corporations & start-up organizations nationwide.
Business-to-Business Marketing Communications: strategic planning; copy writing; print advertising; direct mail; website content / development; email marketing; market research / survey development; media relations; and project management.
Trade Show Management: buyer-seller strategy; program development / speaker recruitment; attendance promotion; registration packages / pricing; exhibitor marketing / sales prospectuses; hosted buyer programs; media sponsorship programs; event audits / ROI analysis; booth staff training; and traffic building.
Prior to becoming an independent consultant, I was marketing director for the exhibitions unit of PGI, where I oversaw audience acquisition efforts for GEOINT Symposium, Destinations Showcase Conference & Expos, and other industry events. Before joining PGI, I managed marketing efforts behind the successful launch of The Auto-ID Center's EPC Symposium at Advanstar Communications and directed attendee and exhibitor marketing for Frontline Solutions Conference & Expo. I also oversaw e-marketing efforts for North America's largest technology event: AIIM & On Demand (a Tradeshow Week Top 200 show).
I previously managed trade show participation and event marketing efforts for eJiva, Mastech Corporation, and other high-tech start-up organizations; and began my career as a public relations account executive, where he served as project manager on a key Fortune 500 client's cause-related marketing program.
Marketing Communications and Trade Show Consultant