- Axminster, GB
- £40 /hr
- Available now
I have over 20 years experience in the communications industry gained across work in agencies, in-house and as an independent consultant. My strengths are the ability to createmore...I have over 20 years experience in the communications industry gained across work in agencies, in-house and as an independent consultant. My strengths are the ability to create and implement imaginative and successful communications strategies, and react to new challenges quickly and effectively. I am able to work within a team or autonomously and have an excellent track record across an eclectic mix of clients.
I work within deadlines and budgets, and have a reputation for producing consistently beneficial results for a variety of organisations, including those in the public, private and third sectors.
I can write creative press releases, features on demand on any topic (including researching background), ghostwriting, sourcing accompanying photographs and design work if the client does not have access to anything suitable.
I have a particular interest in working in the environment, health, animal health or sport arenas, and within not-for-profit organisations but given my long and diverse career to date, would pride myself on being able to bring plenty of skill, experience and enthusiasm to any challenge.
I have a fully operational office and access to other useful professionals including photographers, graphic and web designers and printers.
Area Covered: East Devon, West Dorset or remote working
Summary: Public and media relations, social media marketing, copy writing predominantly for not for profit organisations, healthcare campaigns and a somewhat eclectic variety of other clients.
Job Title: PR Consultancy
Description: I am currently doing consultancy work with a youth charity, and with a London PR company whose clients include an International firm of intellectual property lawyers, and a major UK research organisation.
I am also on the executive board of Earthrace Conservation, a new marine conservation organisation set up by Pete Bethune.
Job Title: Pro bono PR and project support
Company: Ultimate Ride - London to Sydney by personal watercraft
Description: A team of three intrepid travellers took on the challenge of travelling 30,000kms from London to Sydney...by personal watercraft...to raise awareness of early cancer detection and to raise funds for cancer charities along the route.
Although the team didn't succeed in reaching their destination, it was a brave effort and one that gained great press coverage across Europe and additional funds for the local cancer charities it supported.
Job Title: Pro bono PR support
Company: Ady Gil, formerly Earthrace
Description: In February 2010, Pete Bethune, New Zealand skipper of powerboat, the Ady Gil (formerly Earthrace), was held captive on board Japanese whaler, Shonan Maru #2 after boarding the vessel to affect an arrest warrant on the captain for ramming and sinking the Ady Gil during the Sea Shepherd Conservation Society"s (SSCS) anti-whaling operation in the Southern Oceans.
The sinking of the Ady Gil and Pete"s own subsequent arrest by the Japanese received world-wide media attention.
Returned to Japan, Pete was held in prison facing charges including illegal boarding, and disruption of commercial activities. After four months in jail, he was finally given a sentence of two years, suspended for five years, and was deported from Japan in July 2010.
Working in partnership with Mark Blackham, a PR professional in New Zealand, a global communications strategy was rolled out at very short notice. This included proactive media alerts, updates on social networking sites, and coordination of activity on the ground in NZ with his family and Sea Shepherd spokespeople including his arrival at Auckland Airport and a subsequent press conference and international interview schedule across different time zones.
Job Title: PR Consultant
Company: Federation of Racecourse Bookmakers
Description: In March 2007, the Racecourse Association wrote to all racecourse bookmakers saying that as from 2012, bookies' pitch positions (the locations on racecourses where bets can be placed), bought by the bookies 'in perpetuity of the racecourse' on which they were located, would no longer be owned by the bookmakers. The "pitch battle" had reached stalemate, and at stake were the livelihoods of hundreds of small family businesses.
My role was to highlight the dispute through media and stakeholder communications, working with the Federation of Racecourse Bookmakers, who were spearheading the campaign, and their public affairs company.
A major part of this short term contract was communicating the news of a landmark agreement between Towcester Racecourse and the FRB.. The news conference was held in the Tattersall Room at the Berkeley Hotel in London, and attended by the Minister for Sport.
The overall campaign gained coverage in mainstream media such as the Daily Mail, BBC Radio News, The Today Programme and the Economist, as well as the racing press.
Increased awareness achieved through the PR succeeded in putting pressure on the RCA to work with the FRB to come to an agreement on tenure, allowing the FRB to resume negotiations with the remaining individual racecourses towards a satisfactory outcome for all parties.
Job Title: Head of Media and Stakeholder Engagement
Description: On 27 June 2008, Earthrace successfully broke the round the world speed record for a powerboat by almost two weeks in a time of 60 days 23 hours 49 mins.
Earthrace was a 78ft wave piercing trimaran powerboat, crewed by a team of international volunteers. Built in NZ in 2005, Earthrace was designed by Craig Loomes for New Zealand skipper, Pete Bethune (an ex oil worker) with a goal of breaking the round the world speed record to draw attention to the field of renewable fuels and sustainable living.
As Head of Media, my role was coordinating international media, sponsor relationships and communications with supporter networks, as well as website management for the project, including coordination of external international PR and other agencies.
This was a pro bono role which also included liaison and co-production of media relations strategies surrounding Earthrace with over 40 affiliated sponsors.
In January 2010, Earthrace (by then re-named 'Ady Gil' and working as part of the Sea Shepherd Conservation Society's anti-whaling campaign in the Southern Atlantic Whale Sanctuary, was rammed and sunk by a Japanese whaling ship, the Shonan Maru 2.
Job Title: Interim Head of Communications
Company: Moorfields Eye Hospital NHS Foundation Trust
Description: Working with a team of two new press officers, my role was to coordinate and direct all communications and marketing for the Trust, reporting directly to the Director of Corporate Governance and the Chief Executive.
The role included NHS and Moorfields Private activity as well as liaising with fund-raising teams and Moorfields charities, overseeing and implementing regular updates and additions to Moorfields internet sites and intranet, crisis management, strategic counsel with internal groups including editorial group, management executive, membership committee, as well as patient safety and infection control leads.
Job Title: PR Director
Company: NHS Careers
Description: NHS Careers is a website and information phone line offering advice and support to encourage people to consider a in the NHS in England. It was set up in 1999 to address a shortage of nurses. Today, it promotes over 300 careers in the NHS to people of all ages and backgrounds.
Working firstly alongside the marketing and communications team within the Department of Health, and later, reporting directly to the Marketing Director and her team at NHS Employers, I was responsible for devising and implementing the annual communications strategy for NHS Careers, including stakeholder engagement with employment and careers networks and NHS organisations across England, media relations and crisis communications as well as researching case histories, stories and writing copy for the organisation's websites.
From 2000-2005, I worked with the Department of Health to create the launch platform for the annual NHS Careers national advertising campaign. This necessitated close liaison with Government Ministers and other agencies.
In 2005, responsibility for NHS Careers was handed over to NHS Employers, who requested that I continue to work with them as a consultant. In 2007, I worked with the team to provide content and to implement a launch strategy for a new NHS Careers website, www.stepintothenhs.nhs.uk, aimed directly at 14-19 year olds.
Job Title: PR Consultant
Company: Michelin Tyre Company Ltd
Description: My responsibility was to liaise with the UK Marketing team to promote a once-in-a-lifetime driving experience at which key trade customers, the media and the general public could experience a track lap in a single-seater F1 car.
This project, a key focus of which was to ensure that the Michelin brand values were carried through all activities, included trade, specialist and consumer PR programmes, as well as high profile competition elements and event management and hospitality.
• High profile consumer coverage including The Times, Daily Express, Top Gear Magazine, Boys Toys, Maxim, and Loaded, resulting in a total circulation of 4 million
• Conception and implementation of "Spirit of the Race", a consumer and trade competition with the BMW.Williams F1 team that attracted over 20,000 entries
• Implementing a joint marketing campaign between Michelin Tyres and Scalextric, launched through the City of London, to promote Michelin High Performance tyres
• Squeezing Andrew Frankel (motoring correspondent, The Times) into a F1 car seat!
Job Title: PR Consultancy
Company: Previous experience with various consultancies and as a freelance
Description: The Florsheim Shoe Company (PR for London launch); MediSense (copywriting for new employee website/editing and writing for customer magazine "4/24"); Princes Water Ski Club and the World Wakeboard Cup – UK tour (PR campaigns); Team Dutton, Dakar Rally 1994 (PR campaign and sponsorship); Search 88 "One Day for Life 1987 (PR director); Launch of Program, new flea treatment for cats and dogs, and Flea Awareness Week for Novartis Animal Health; Launch of first nicotine skin patch and Nicotinell Smokefree Retreats on Lundy Island for Novartis Consumer Health.
Job Title: Communications Director
Company: Earthrace Conservation
Description: Pro bono communications director for Earthrace Conservation. This is a new marine conservation organisation which works around the world on issues including illegal, unreported and unregulated fishing; hunting of marine life; marine mammals in captivity; and ocean pollution. We have groups in the US, Europe, Africa, Latin American, Australia and New Zealand.
Public relations, media relations and copywriting specialist