- Edinburgh, GB
- £75 /hr
- Available now
I’m market and consumer-led opposed to product-driven, thinking strategically about how to leverage insights to best effect, whilst retaining my sense of creativity and transparency.more...I’m market and consumer-led opposed to product-driven, thinking strategically about how to leverage insights to best effect, whilst retaining my sense of creativity and transparency. I’m an expert across all marketing touch points within mature and emerging markets, thinking digitally, proactively and value-add, developing win-win solutions for all stakeholders. Having an ethical stance and working for the good of society is an intrinsic consideration in my actions.
My thirst for driving change, and critically thinking at an inspirational and unconventional level, comes across in all my endeavours and achievements. This has resulted in demonstrably growing brands whilst vastly out-performing industry. My experience to date has seen me progress within global brands such as Coca-Cola, John West and The Famous Grouse.
My skills include:
- Communicating well-researched ideas and strategies to senior stakeholders, with credibility;
- Utilising my commercial acumen to deliver a high marketing return on investment;
- Providing inspiration, training and coaching support to team members on key marketing/branding disciplines, to enable them to become independent and self-sufficient;
- Authentically leading from the front, displaying the right interpersonal competencies the team will aspire to and learn from.
Experienced FMCG brand marketer