- Middlesbrough, GB
- £20 /hr
- Available now
As a journalist with over 10 years' experience I provide PR and editorial services to a range of sectors. Having worked for the BBC for ten years, as a journalist and in seniormore...As a journalist with over 10 years' experience I provide PR and editorial services to a range of sectors. Having worked for the BBC for ten years, as a journalist and in senior management, I then chose to take the PR route.
I now offer my services on a freelance basis to raise the profiles of people and companies in the regional, national, international and trade press whether on TV, radio, online or in the written media.
My writing skills, creative ideas and extensive contacts across the media secure excellent coverage for clients. I also provide a range of copywriting services for websites, brochures and other marketing materials.
Key skills include: -
ï‚§ Extensive PR, journalism and management experience
ï‚§ Crisis management
ï‚§ Experience of producing publicity material for businesses, targeted at the media
ï‚§ Exceptional copywriting skills
ï‚§ Extensive contacts throughout the media
ï‚§ Vast knowledge of the media and PR industry
Area Covered: Any
Summary: From January 2005
Freelance public relations and editorial consultant. Projects include leading PR strategies for a range of nationwide clients. These consist of organisations such as the University of Teesside, Connexions and Middlesbrough Town Centre Company and businesses such as vehicle dealerships, fashion stores, jewellery designers, interior designers, estate agents, financial advisors, sports personalities, artists, photographers, new product launches, environmental products, personal well-being specialists, business research consultancies and a dating agency.
This current client base requires a great variety of PR and hence I have built up vast media contacts at men’s and women’s glossies’, trade publications (building, technology, environmental, legal, accounting, marketing, motor trade), travel publications, sports magazines and newspapers, regional newspapers and magazines and business magazines as well as journalists working on national newspapers and general interest magazines. In addition I have many contacts in regional and network radio and television having worked for the BBC for ten years. I also work closely with freelance journalists who contribute to a range of national publications, such as interiors magazines and general interest magazines and newspapers.
As well as providing PR services I also carry out a range of copywriting services for brochures, websites, business research and other forms of publicity material and I contribute, as a journalist, to regional magazines.
September 2003- January 2005
Recognition PR and Marketing, Senior PR Consultant
As well as gaining a real insight into how an agency operates I was also appointed as a team leader, managing 5 other consultants. My main role was to co-ordinate PR strategies for high profile organisations and companies including: - Bannatyne Fitness, Solo’s Holidays, Emap Radio (Metro Radio and 96.6TFM), The Gate leisure complex in Newcastle city centre, Rok (a national building company), the Learning and Skills Council, Tees Valley Housing Group, Coast and Country Housing and Ebac dehumidifiers and water coolers. In addition I executed successful personality PR’ strategies for individuals wanting to raise their own profiles (including Duncan Bannatyne from Dragon’s Den and Michael Fraser from Beat the Burglar and Going Straight). Media placements for these campaigns included appearances on programmes such as Richard and Judy, This Morning, the Matthew Wright Show and Loose Women.
As well as positive’ PR campaigns I was also designated as a crisis’ PR manager working with Southern Cross Healthcare and Four Seasons Healthcare (care home providers) to prevent their brand appearing in the media associated with accidents or incidents.
In addition to PR duties I was also responsible for managing a range of events including: - the launch of the Metro Radio Arena in Newcastle which included a reception for journalists at a Justin Timberlake concert, a lunch reception for the British Guild of Travel Writers at the Wellington Arch in London, the launch of a speakers agency specifically for women at the Lords Taverners in London where the guest list included Sally Gunnell, Edwina Curry and Diane Louise Jordan and an international exhibition for Ebac water coolers in Paris.
January 2003- September 2003
BBC Radio Cleveland, Breakfast Show News Presenter
Duties included writing and presenting news bulletins, managing and training other news readers and journalists and deputising as a presenter on the Drivetime and Lunchtime programmes.
March 2002-January 2003
BBC Radio Cleveland, Senior Broadcast Journalist
Duties included managing all weekend output: -news, religion, sport and specialist music; managing rotas, staffing and outside broadcasts. I also co-ordinated high-profile events such as Children in Need, Music Live and Middlesbrough Mela which included marketing and PR as well as programme production. I was responsible also for the general management of the radio station with a team of five other managers and I devised a new weekend schedule which contributed to a rise in audience figures (RAJAR).
Company: The Introduction Company
Description: This is an ongoing PR project to raise the profile of The Introduction Company. I have achieved a variety of regional and national press coverage for the business and in addition provide copywriting and event management services.
Company: DigitalCity, University of Teesside
Description: PR projects for DigitalCity and the Institute of Digital Innovation to raise the profile of the regneration project.
Copywriting services for brochures.
PR mentoring for fellowes on the project.
Workshop presentations to fellowes.
Education Summary: BCTJ-accredited degree in Broadcast Journalism from University of Leeds
PR and editorial consultant