- London, GB
- £30 /hr
- Available now
A Senior Marketer with extensive commercial experience in channel and vendor management. Able to deliver complex, critical and innovative solutions to business challenges.
Abilitymore...A Senior Marketer with extensive commercial experience in channel and vendor management. Able to deliver complex, critical and innovative solutions to business challenges.
Ability to follow through and manage development life-cycle’ from concept, agreeing and defining deliverables, identifying risks, and executing and controlling the project to specification budget and time deadlines.
Builds positive working relationships and brings practical business solutions as well as experience working in an FSA regulatory environment. Substantial knowledge of a wide range of business functions with a proven track record of success.
Area Covered: London and areas within the M25
Industry: Marketing and Advertising
Work Experience Summary: Marketing Contractor, Kirei Ltd, London June• September 2010
Women’s Fashion Design Wholesaler
Worked alongside graphic designer to create the brand and visual merchandising of Kirei’s first women’s fashion line for BHS stores nationwide. This included: Creating the new brand’s logo to be used on swing tickets, hangers and in store merchandising as well as designing visual merchandising and retail layout.
Achievement: Proposal was accepted by BHS and new line will be in store spring 2011
Marketing Contractor, Pit Start Self Service Garage, London Sept. 2009 • May 2010
Working for Europe’s first self-service garage, had overall responsibility to increase awareness of this new business in this new market category. This included: Building a consumer marketing strategy using the latest digital marketing and online PR techniques. Seeking and establishing strategic industry partnerships. Using captured customer data to utilise email marketing to cross sell and up sell products as part of the CRM strategy.
Retail Channel Marketing Manager (UK & ROI) Sony UK 2007 - 2009
Managed and developed the Sony Centre channel (Retail) in order to maximise performance and increase profitability of the financial service product portfolio; to identify and manage additional opportunities. The Portfolio included: Retail Finance, Extended Warranty, Credit Card (Sony Card), Insurance, Sony Centre Gift Card. Work with channel teams in the UK and ROI to develop propositions, messaging and collateral, whilst implementing within the agreed timescales and budget.
Achievements & Awards:
•Assisted in achieving the most profitable year on record for the department and contributed £2.5m (75%) of Sony UK’s operating profit for FY07 and £1.5m (100%) in FY08
•Member of steering committee of project to re-engineer TV promotional guarantee delivering a saving of GBP2.5 million allowing the business to regain independent retail channel market share from competitors.
•Featured in company magazine as one of the “Magnificent Seven”
•Received the Managing Director’s Award (June 09) for work on the TV Promotional guarantee project (1 of 15)
•A Fukatsu’ Award (November 07) for my contribution to the team delivering 183% of revenue and 130% of profit against budget (1 of 20)
•A Spirit of Sony’ Award • for going above and beyond what the job required (Sept 08 • 1 of 10)
Marketing/ Business Development Manger, FoneShield UK Ltd, London 2005 •2007
Telecoms / Insurance / Mobile Phone Insurance
Preparation of a Marketing and Business Development Strategy in conjunction with the company Directors. Evaluation of corporate performance, identification of growth opportunities, the development of tactical marketing plans, competitor analysis and customer relationship management. Responsible for developing the companies communication strategy including all promotional material, website, brochures. Branding, responsible for the development and communication of corporate image. Research, ongoing monitoring of industry trends and developments. Weekly & Monthly Sales and Profit reporting. Negotiating commission and service level agreements. Creating and implementing compelling consumer promotions and sales incentives.
•Created and managed company’s first website with e-commerce and B2B account management functionality
•Increased customer base by 1000%
•Increased competitive advantage through creating and implementing innovative value offering
Marketing Manager, The Roselodge Group, London 2004 - 2005
Property & Outdoor Media
Project and Event Manager responsible for the management of a portfolio of key Business Development projects.
Management of corporate identity change
Analysing market research to improve the brand's competitive position in the market place
Implementation of annual marketing plan including all elements of the marketing mix
Market research and start up of outdoor media subsidiary
Coordinating corporate events
•Managed company re-brand
•Key contributor to finding and exploiting new revenue stream
Marketing Executive, Inter Lotto (UK) Ltd. London, England 2003- 2004
Responsible to the Commercial Director for weekly promotional campaigns & market research
Marketing Executive, Skyflow , Berkeley, California, 2002 - 2003
Voice Recognition Technology applied to the Call Center market
Marketing Intern, AT&T Canada , Toronto, Ontario. Summer 2001
Summer Intern, Merrill Lynch, Toronto, Ontario, Summer 1999 & 2000
Education Summary: University of Texas at Dallas MBA May 2002
University of Western Ontario BA • International Business April 2000
Beijing Language and Cultural University July 1994